Research

Faculty Projects

1. Hiding clinical information in Medical images – by Mr Sabeen Govind P V, Assistant Professor, Department of Computer science

A successful data hiding algorithm not only should achieve large embedding capacity, but also minimize the distortion introduced by the embedding process. There is a trade-off between these two parameters, while trying to increase the embedding capacity quality of the image will loss. So, aim of this research is to propose algorithms with high embedding capacity with minimum distortion.


2. Determinants of Social Entrepreneurship among Women Micro Entrepreneurs in Kerala  - by Dr. Minimol M C, Associate Professor, Department of  Business Administration

The study focuses on factors affecting social entrepreneurship among women micro entrepreneurs in Kerala. Entrepreneurs are therefore permanently challenged to deploy a set of competencies to succeed in their entrepreneurial endeavors. It is imperative to note that key social entrepreneurial competence that is critical for perceived performance is the willingness to self-correct (self evaluation), a quality that seems to distinguish a young social entrepreneur and their older and established counterparts. There is dearth of  previous literature  explaining the factors affecting social entrepreneurship. No studies empirically tested the relationship in India. This study intends to address this gap. Specifically, the research question in this study is to identify the factors contributing to social entrepreneurship.


3. An investigation of actual and perceived utility of online ratings and reviews of Services – By Dr. Smitha Siji, Associate Professor, Department of  Business Administration

This research is being conducted with an objective to understand the influence of actual and perceived utility of online ratings and reviews. A questionnaire based survey will be conducted among 500 social media users from different parts of India to measure their actual and perceived utility of online ratings and reviews. The data will be analysed using multiple regression. The findings of the study will be helpful for companies in encouraging their consumers to post reviews about the offerings from the company. The findings of this research would also add to the body of marketing literature.


4. An Exploratory Study of Facilitators and Barriers of Multidisciplinary Memory Clinics in Dementia Care in Kerala – By Dr. Jessy Fenn, Assistant Professor, Department of Psychology

Dementia, a progressive condition with no cure, affects memory, language functions, judgement, decision making capacity, behaviours and activities of daily living of the affected individual. As the condition progresses the patient requires full time care and supervision which this has a significant impact on the physical, psychological and financial wellbeing of the patient and the caregiver. Though developing countries like India with its huge elderly population will bear most of the brunt, we do not have a strategy to deal it effectively and it is not recognized as a government priority. It has been agreed universally that people with dementia and their care should receive psychosocial support in addition to medical care. Multidisciplinary care models where professionals from different disciplines work together for the welfare of the patient is popular in many parts of the world,  with memory clinics (MC) leading the way. Though we do have some memory clinics in India we do not have an accurate estimate, their composition and models of working. Social workers can contribute significantly to the assessment, care and support of people dementia but there are several barriers to multidisciplinary team working in MC in India. This study aims to establish the number of multidisciplinary memory clinics in medical college hospitals in Kerala, to ascertain the professional background of multidisciplinary memory clinic team members  and to explore the working practices of multidisciplinary memory clinics.