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Department of Commerce

Dr. Preetha R.

Designation : Assistant Professor

Qualification : Ph.D

Email-ID :

Dr. Preetha R. is an experienced Commerce Professor and a dedicated Finance Teacher who brings enthusiasm to her role, motivating students to achieve academic success. With over fifteen years of experience has an impressive history of academic roles, most recently as an Assistant Professor of Commerce at Amrita Vishwa Vidyapeetham, Ernakulam. Here she mentored students and communicated internship and employment opportunities, published in peer-reviewed journals, and contributed to institutional policies, departmental matters, and academic issues. She also served as an Adjunct Faculty Member for the Amrita Ahead online MBA Programme ,Amrita School of Business  Kochi and at IBS Hyderabad IFHE University

  • Ph.D.: Management Science, Bharathiar University (2022)
  • MBA: Finance, Bharathiar University (2008-2010)
  • Master of Commerce: Government Arts Autonomous College (2002-2004)
  • Post Graduate Diploma: Computer Application, Annamalai University (2007-2012)
  • Assistant Professor of Commerce at Amrita Vishwa Vidyapeetham, Ernakulam (2013-2023):.
  • Adjunct Faculty Accounting at Amrita School of Business Kochi, Kochi (2011-2013):.
  • Adjunct Faculty Member at Amrita Ahead online MBA Programme, Kochi (2022-23):
  • Adjunct Faculty Member at IBS Hyderabad IFHE University, Hyderabad (2011-2013):
  • Assistant Professor of Commerce at Sri Krishna Arts and Science College -Autonomous, Coimbatore (2007-2011):
  • Lecturer, Accounting and Finance Department at P.K.R.Arts College for Women, GobiChettipalayam (2005-2007):
  • School Teacher at Brindavan Public School, Coonor ,Ooty (2004-2005)

Teaching Areas:

  • Cost and Management Accounting
  • Financial Accounting
  • Security Analysis and Portfolio Management
  • Advanced Financial Management

Research Areas:

  • Pester Power, Social Capital
  • Chandrasekharan, S., & Preetha, R. (2019). Service quality, brand promotion, and marketing strategy of Vodafone before amalgamation with Idea Cellular Limited. International Journal of Innovative Technology and Exploring Engineering, 8(6), pp. 415-420.(Scopus Indexed)
  • Kumar, A.P., Gopinath, A., & Preetha, R. (2019). Consumer perception towards Khadi readymade shirts in Ernakulam District. International Journal of Innovative Technology and Exploring Engineering, 8(6), pp. 782-785.( Scopus Indexed)
  • Murale, V., Sisodia, G.S., & Preetha, R. (2018). Business relational capital and firm performance: An insight from the Indian textile industry. International Journal of Learning and Intellectual Capital, 15(4), pp. 341-362.(Scopus Indexed)
  • Murale, V., Preetha, R., & Kasthurika, K. (2016). Early career expectations of Indian Gen 'Y. International Journal of Applied Business and Economic Research, 14(10), pp. 6429-6452.(Scopus Indexed)
  • V.Murale, & R.Preetha. (2010). A study on the impact of Organisational leadership and climate on effectiveness. A structural equation approach. Karunya Journal of Research volume 2, Issue 1, January 2010 ISSN:0974-7214.
  • Preetha, R., & Sudhakar, J.C. (2021). Parental Perception on Pester Strategies Engaged by Young Children. NIU International Journal of Human Rights ISSN: 2394 – 0298 Volume 8(XXIII).(UGC CARE)
  • Preetha, R., & Sudhahar, J.C. (2020). Purchase Decision Determinants of Preschoolers; An Empirical Evaluation. Purakala, Volume 31, Issue 31, page 52-68.(UGC CARE)
  • participated in FDP on " Elevating Research Excellence: Theory building , Scale Development and Meta-Analysis" organised by the School of Commerce& Professional studies, Marian college, Kuttikanam (Autonomous) in association with MG University from 26th to 28th October 2023 and 3rd and 4th November 2023.