Admissions 2026 ICSWHMH conference '27

Department of Commerce

Dr. Athira K A

Designation : Assistant Professor

Qualification : Ph.D

Email-ID : athira@rajagiri.edu

She was awarded the doctoral degree from University of Kerala Trivandrum in January 2026 for her thesis titled “Destination Image on Tourist satisfaction and Loyalty”. She holds a Master of Commerce (M. Com) degree from Mahatma Gandhi College, University of Kerala, and secured the 10th position in the university. She qualified for the UGC-NET for Assistant Professorship in her first attempt in December 2019, while pursuing her postgraduate studies. She has served as an Assistant Professor in the Department of Commerce at MGM College of Arts and Science, Thiruvananthapuram. She has received two Best Paper Awards at international conferences hosted by Mar Ivanios College, Thiruvananthapuram, and The American College, Madurai. She has published multiple research articles, particularly in the field of tourism marketing.

  • PhD- University of Kerala, Mahatma Gandhi College Trivandrum (2022-2025).
  • M.Com Finance – Mahatma Gandhi College, under the University of Kerala, Thiruvananthapuram (2019-2021) with 10th position in the University.
  • B. Com Finance – NSS College for Women, under the University of Kerala, Thiruvananthapuram (2016-2019)
  • Qualified - UGC - NET (Commerce) in December 2019.
  • Assistant Professor, Rajagiri College of Social Sciences (RCSS) Kochi, July 2025 – Present.
  • Worked as an Assistant Professor at MGM College of Arts and Science, Thiruvananthapuram (2021-2022)
  • December 2024 Peer-Reviewed (Indian Accounting Association) Literature Review in Sustainable Tourism and Accounting, Indian Journal of Accounting Volume 56 No.02
  • March 2024 Peer Reviewed: Perception and Satisfaction of Tourists towards Culinary Tourism in Kerala, Management Researcher, ISSN-2230-8431
  • December 2023 Peer-Reviewed: Destination Image on Tourist Satisfaction with Reference to Backwater Tourism in Alappuzha, Innovatus: An Ivanian Journal of Economics and Business Studies Vol. 1(01).
  • December 2022 Destination image on tourist satisfaction- Bibliometric analysis, Business, management and economics engineering, ISSN-2669-2481
  • July 2022 UGC CARE- Assessing the role and impact of digital marketing on Tourism in Kerala, Journal of Fundamental & Comparative Research ISSN- 2277-7067
  • June 2022 PEER REVIEWED Effect of Destination image on tourist satisfaction with reference to Beach tourism in Trivandrum, Management Researcher, ISSN-2230-8431
  • January 2020 UGC CARE- A Study on Amazon Consumer’s Buying Behavior with Special Reference to Trivandrum District, Journal- Tathapi, ISSN 2320-0693
  • April 2020 UGC CARE- Is The Planet Safe In The Hands Of Business? A Study On The Role Of Environmental Accounting In Entreprises With Special Reference To Tata Steel Limited, Journal-Purakala ISSN 0971-2143
  • September 2022 EDITED BOOK- A study on the satisfaction level of tourists towards Ayurveda tourism in Kerala, The Art of Travel and Tourism, ISBN: 978-93-91700-38-6
  • November 2022 EDITED BOOK-  A study on the Future of Space tourism and its impact on the economy, Advances in Commerce and Management, ISBN: 978-93-90981-30-4
  • January 2021 EDITED BOOK- Role of Insurtech in Insurance sector in fostering positive market strategy, Emerging trends in Financial market, ISBN: 978-93-84734-86-2
  • March 2021 EDITED BOOK- A study on changing behavior of Business organizations towards the innovative financial products, Collezione, ISBN: 978-93-90124-57-2

BOOKS

  • November 2023 BOOK- Marketing of Tourism products and services
  • December 2023 BOOK- Tourism Industry

BEST PAPER AWARDS

  • August 2022 INTERNATIONAL SEMINAR AT - MAR IVANIOS COLLEGE, TRIVANDRUM Destination image on tourist satisfaction with reference to the backwater tourism in Alappuzha
  • January 2022 INTERNATIONAL SEMINAR AT - The American College in Madurai -Destination image on tourist satisfaction-A bibliometric analysis
  • “Destination Image on Tourist Satisfaction with Reference to Backwater Tourism in Alappuzha” was presented at the International Conference on “Industry 4.0 – Eliciting Emerging Opportunities in the New Millennium” held at Mar Ivanios College, Trivandrum, on 25th and 27th August 2022.
  • “Destination Image on Tourist Satisfaction – A Bibliometric Analysis” was presented at the International Conference on “ICBD 4.0 – Sustainable Development” held at The American College, Madurai, on 5th and 6th January 2022.
  • “A Study on Satisfaction Level of Tourists Towards Ayurveda Tourism in Kerala” was presented at the National Conference on “Industry 5.0 in the Globalized Business Era” held at Rajadhani Institute of Engineering and Technology on 7th October 2022.
  • “A Study on Entrepreneurship and Tourism in Kerala” was presented at the National Seminar on “Entrepreneurial Bridging: Ideation to Validation” held at Mahatma Gandhi College, Thiruvananthapuram, on 21st and 22nd February 2023.
  • “Bibliometric Review on the Impact of Covid-19 on Tourism Industry” was presented at the Social Sciences Colloquium held at SCMS School of Technology & Management on 2nd and 3rd March 2023.
  • “Accounting Practices in the Tourism and Hospitality Industry” was presented at the 45th All Indian Accounting Conference on “Accounting Education and National Education Policy” held at the University of Kerala on 9th and 10th December 2023.
  • “Strategic and Business Models for Marketing Ayurvedic Medicine in Kerala’s Health and Medical Tourism Products in the Post-COVID Era” was presented at the National Conference on “Emerging Trends in Service Sector” held at Ahalia School of Management on 26th March 2024.

Academic & Research skill:

  • Data analysis software- SPSS, VOSviewer, R Basics