Admissions 2020

Department of Commerce

BITTO BENNY

Designation : Assistant Professor

Qualification : MPhil

Email-ID : bitto@rajgiri.edu

Mr Bitto Benny is currently a PhD Scholar in Commerce at CHRIST (Deemed to be University), Bangalore. He has successfully completed his MPhil from CHRIST (Deemed to be University) in 2020 and his area of study revolved around Online Marketing. Mr Bitto has completed his MCom from CHRIST (Deemed to be University) and his BCom from Marian College (Autonomous), Kuttikanam, Kerala. He is also a Reviewer for the Indian Citation Indexed Journal, Asian Journal of Management, and he possesses strong research acumen, having published his research works in Scopus Indexed and UGC Listed Journals. He has also presented his studies in International Conferences and Seminars. Mr Bitto has attended numerous Workshops and Trainings on Academics and Research, having developed a sound and indepth knowledge on Research Tools and Techniques. Prior to his present role at Rajagiri, Mr Bitto was associated with the Department of Commerce and Student Welfare Office (SWO), CHRIST (Deemed to be University) having organized many International and National Level Conferences, Fests and other events, all of which directed towards the holistic development of the University and the students.

  • PhD Pursuing (Commerce specialized in Multidisciplinary area 2020) from CHRIST (Deemed to be University), Bangalore.
  • MPhil (Commerce specialized in Online Marketing 2018-2020). Thesis Titled “Significance of User interface on Online Shopping Experience” from CHRIST (Deemed to be University), Bangalore.
  • MCom (Banking and Insurance 2016-2018) from CHRIST (Deemed to be University), Bangalore.
  • BCom (Finance and Taxation 2013-2016) from Marian College, Kuttikkanam.
  • Faculty in Department of Commerce CHRIST (Deemed to be University), Bangalore- From May 2018- April 2019
  • Assistant Student Welfare Officer CHRIST (Deemed to be University), Bangalore- From May 2018- April 2019

Teaching

  • Capital Market
  • Economics
  • Marketing Management
  • Research Methodology
  • Business Statistics

Research

  • Marketing
  • Economics
  • General Management
  • Human Resource Management
  • Entrepreneurship
  • Finance
  • “Measuring the relationship between market price and per share value: A case study” Finance India (Scopus Indexed Journal) March 2021.
  • “A study on the tax awareness and planning measures adopted by the salaried class in Bangalore city” Asian Journal of Management (ICI Indexed) March 2018.
  • “Barriers that are and that can be faced by the current and potential Entrepreneurs” Asian Journal of Management (ICI Indexed) May 2018.
  • “Consumer wakefulness on standardization of victuals” The research journal of social sciences September 2018.
  • “Educational Unemployment among youth with special reference to Bangalore City” International Journal of Research Culture Society October 2017.
  • “Impact of User Interface on Purchase Intentions” Finance India (Scopus Indexed Journal) On Going
  • “An Exploratory study on demonetization and the transition of India towards a digital economy” Asian Journal of Management (ICI Indexed) on going.
  • “Impact of Brand Image on Consumer Preference among Youth” IUP Journal on going.
  • “Learning analytics: a performance measurement model” IUP Journal on going.

International

  • Presented a paper titled “Impact of Use Interface on Purchase Intentions” organized by Deanery of Commerce and Management CHRIST (Deemed to be University), Bangalore.
  • Presented a paper titled “Learning Analytics: A performance Measurement Model” organized by Department of Commerce St Joseph’s College of Commerce, Bangalore.

National

  • Presented a paper titled “Measuring the relationship between market price and per share value: A case study” organized by Department of Commerce Kristu Jayanthi College, Bangalore.
  • Participated Soft skills and leadership training: UGC at Marian College, Kuttikkanam
  • Attended FDP on structural equation modelling using amos at CHRIST (Deemed to be University), Bangalore.
  • Attended FDP on SPSS research tools at CHRIST (Deemed to be University), Bangalore.
  • Attended FDP on Eviews at CHRIST (Deemed to be University), Bangalore.
  • Organized “Samshodhan- A National Level Research Seminar for PG Students at CHRIST (Deemed to be University), Bangalore.
  • Organized “PRAYAS- International Level Commerce Fest” at CHRIST (Deemed to be University), Bangalore.
  • Organized “International Conference” Deanery of Commerce and Management at CHRIST (Deemed to be University).
  • Secured 2nd place for Paper presentation at Kristu Jayanthi College, Bangalore.

Research Reviewer

  • Reviewer for Indian Citation Indexed (ICI) Journal named Asian Journal of Management.