Admissions 2020

Department of Commerce

BITTO BENNY

Designation : Assistant Professor

Qualification : MPhil

Email-ID : bitto@rajgiri.edu

Mr Bitto Benny is currently a PhD Scholar in Commerce at CHRIST (Deemed to be University), Bangalore. He has successfully completed his MPhil from CHRIST (Deemed to be University) in 2020 and his area of study revolved around Online Marketing. Mr Bitto has completed his MCom from CHRIST (Deemed to be University) and his BCom from Marian College (Autonomous), Kuttikanam, Kerala. He is also a Reviewer for the Indian Citation Indexed Journal, Asian Journal of Management, and he possesses strong research acumen, having published his research works in Scopus Indexed and UGC Listed Journals. He has also presented his studies in International Conferences and Seminars. Mr Bitto has attended numerous Workshops and Trainings on Academics and Research, having developed a sound and indepth knowledge on Research Tools and Techniques. Prior to his present role at Rajagiri, Mr Bitto was associated with the Department of Commerce and Student Welfare Office (SWO), CHRIST (Deemed to be University) having organized many International and National Level Conferences, Fests and other events, all of which directed towards the holistic development of the University and the students.

  • PhD Pursuing (Commerce specialized in Multidisciplinary area 2020) from CHRIST (Deemed to be University), Bangalore.
  • MPhil (Commerce specialized in Online Marketing 2018-2020). Thesis Titled “Significance of User interface on Online Shopping Experience” from CHRIST (Deemed to be University), Bangalore.
  • MCom (Banking and Insurance 2016-2018) from CHRIST (Deemed to be University), Bangalore.
  • BCom (Finance and Taxation 2013-2016) from Marian College, Kuttikkanam.
  • Faculty in Department of Commerce CHRIST (Deemed to be University), Bangalore- From May 2018- April 2019
  • Assistant Student Welfare Officer CHRIST (Deemed to be University), Bangalore- From May 2018- April 2019

Teaching

  • Capital Market
  • Economics
  • Marketing Management
  • Research Methodology
  • Business Statistics

Research

  • Marketing
  • Economics
  • General Management
  • Human Resource Management
  • Entrepreneurship
  • Finance
  • “Measuring the relationship between market price and per share value: A case study” Finance India (Scopus Indexed Journal) March 2021.
  • “A study on the tax awareness and planning measures adopted by the salaried class in Bangalore city” Asian Journal of Management (ICI Indexed) March 2018.
  • “Barriers that are and that can be faced by the current and potential Entrepreneurs” Asian Journal of Management (ICI Indexed) May 2018.
  • “Consumer wakefulness on standardization of victuals” The research journal of social sciences September 2018.
  • “Educational Unemployment among youth with special reference to Bangalore City” International Journal of Research Culture Society October 2017.
  • “Impact of User Interface on Purchase Intentions” Finance India (Scopus Indexed Journal) On Going
  • “An Exploratory study on demonetization and the transition of India towards a digital economy” published in UGC- CARE Listed journal: CLIO An Annual Interdisciplinary Journal of History with ISSN: 0976-075X.
  • “Learning analytics: A performance measurement model” published in Cross Ref Indexed with DOI: 10.18843/ijms/v7i1/18 International Journal of Management Studies (IJMS).
  • “Impact of Brand Image on Consumer Preference among Youth” published in UGC- CARE Listed journal: CLIO An Annual Interdisciplinary Journal of History with ISSN: 0976-075X.
  • “Indexing: A Boon to the Research Field” process going on in the UGC- CARE Listed journal: CLIO An Annual Interdisciplinary Journal of History with ISSN: 0976-075X.
  • “Significance of Privatization in the Educational Sector” process going on in the SCOPUS Indexed Journal International Journal of Advanced Science and Technology.
  • “Shared Mobility, perceptual changes and its impact on challenges and opportunities in Indian Automobile sector 2030: A systematic review” process going on in the SCOPUS Indexed Journal International Journal of Advanced Science and Technology.

International

  • Presented a paper titled “Impact of Use Interface on Purchase Intentions” organized by Deanery of Commerce and Management CHRIST (Deemed to be University), Bangalore.
  • Presented a paper titled “Learning Analytics: A performance Measurement Model” organized by Department of Commerce St Joseph’s College of Commerce, Bangalore.

National

  • Presented a paper titled “Measuring the relationship between market price and per share value: A case study” organized by Department of Commerce Kristu Jayanthi College, Bangalore.
  • Participated Soft skills and leadership training: UGC at Marian College, Kuttikkanam
  • Attended FDP on structural equation modelling using amos at CHRIST (Deemed to be University), Bangalore.
  • Attended FDP on SPSS research tools at CHRIST (Deemed to be University), Bangalore.
  • Attended FDP on Eviews at CHRIST (Deemed to be University), Bangalore.
  • Attended FDP on Managing Online Classes and Co-Creating MOOCs organized by Teaching Learning Centre, Ramanujan College (University of Delhi) held during 20th April - 6th May '20.
  • Attended FDP on Basics of R programming organised by us in association with Spoken Tutorial, IIT Bombay.

Webinars Attended

  • Successfully attended a webinar on “Gamification Tools in Teaching” organized by IQAC Cell of St. Xavier’s College for Women, Aluva.
  • Successfully attended a webinar on “Strategies and Tips for Organizing A Virtual Learning Environment During the Lockdown” organized by EBSCO Information Services.
  • Successfully attended a webinar on “The Post COVID Global Economy: Challenges and Hopes” organized by CHRIST (Deemed to be University) Nodal Office.
  • Successfully attended a webinar on “Deep Dive into Case Teaching Online” organized by Harvard Business Publishing Education.
  • Successfully attended a webinar on “Transition to Professionalism” organized by CHRIST (Deemed to be University) Lavasa.
  • Successfully completed a webinar course “Emotional Intelligence and its importance in Life” organized by CHRIST (Deemed to be University).
  • Organized “Samshodhan- A National Level Research Seminar for PG Students at CHRIST (Deemed to be University), Bangalore.
  • Organized “PRAYAS- International Level Commerce Fest” at CHRIST (Deemed to be University), Bangalore.
  • Organized “International Conference” Deanery of Commerce and Management at CHRIST (Deemed to be University).
  • Successfully completed an online course “Stock Market Basics” authorized by Zerodha Varsity.
  • Successfully completed an online course “Technical Analysis” authorized by Zerodha Varsity.
  • Successfully completed a 5 days’ online course “Emerging Trends in Entrepreneurship Development” organized by AVS College of Arts and Science, Salem.
  • Successfully completed an online course “Lets Break the Chain of COVID-19 Infection authorized by Mohammed Bin Rashid University of Medicine and Health Sciences.
  • Successfully completed an online course “Research Writing (Intermediate Level) authorized by CHRIST (Deemed to be University).
  • Successfully completed an online course “The Fundamentals of Digital Marketing” authorized by GOOGLE Digital Unlocked.
  • Successfully completed an online course “Advanced Google Analytics” authorized by GOOGLE Analytics Academy.
  • Successfully completed an online non-credit course "How to Write and Publish a Scientific Paper (Project – Centered Course)" authorized by University of ECOLE POLYTECHNIQUE offered through Coursera.
  • Successfully completed an online non-credit course "Research Proposal: Initiating Research" authorized by University of California offered through Coursera.
  • Successfully completed an online non-credit course "Understanding Research Methods" authorized by University of London and SOAS University offered through Coursera.
  • Successfully completed an online non-credit course "New Models of Business in Society" authorized by University of Virginia offered through Coursera.
  • Successfully completed an online non-credit course "Introduction to Personal Branding" authorized by University of Virginia offered through Coursera.
  • Successfully completed an online course “COVID-19 Pandemic General Awareness” organized by Chandigarh Group of Colleges, Mohali.
  • Successfully completed an online course “Strategic Management” authorized by Open Universities Australia through OPEN2STUDY.
  • Successfully completed an online course “Research Methodology” authorized by UDEMY.
  • Successfully completed an online course “Fintech – Prepare for the revolution in Finance” authorized by UDEMY.
  • Successfully completed an online course “COVID-19 Operational Planning Guidelines and COVID-19 Partners Platform to support country preparedness and response authorized by World Health Organization.
  • Successfully completed an online non-credit course "Everyday Parenting: The ABCs of Child Rearing" authorized by University of Yale offered through Coursera.
  • Successfully completed an online non-credit course "The Science of Well - Being" authorized by University of Yale offered through Coursera.
  • Successfully completed an online Live Digital course “Writing As A Career” offered by the CHRIST (Deemed to be University) from 27/04/2020 to 02/05.2020.
  • Secured 2nd place for Paper presentation at Kristu Jayanthi College, Bangalore.

Research Reviewer

  • Reviewer for Indian Citation Indexed (ICI) Journal named Asian Journal of Management.