Department of Business Administration
Faculty Publications
Published Year
| Faculty | Category | Title | Journal & Publisher Details | Year |
|---|---|---|---|---|
| Dr. Imran Ahmed Khan | Journal Article | Impact of service learning based social entrepreneurship education on team building among business management students | International Journal of Entrepreneurship | 2022 |
| Dr. Sreejith R | Journal Article | Dynamic Data Infrastructure Security for Interoperable e-Healthcare Systems: A Semantic Feature-Driven NoSQL Intrusion Attack Detection Model | BioMed Research International, Hindawi Publisher | 2022 |
| Deepak Babu | Journal Article | Impact of service learning based social entrepreneurship education on team building among business management students. | International Journal of Entrepreneurship | 2022 |
| Dr. Bejoy John Thomas | Journal Article | A Squared Mahalanobis Rank Distances and Detection of Outliers in Multivariate Ordinal Data | Journal of Statistical Theory and Practice | 2022 |
| Harish B | Journal Article | The effect of voluntary disclosure language and memory in social media posts on select customer outcomes | IUP Journal of Brand Management | 2022 |
| Dr. Anto Joseph | Journal Article | Whether corporate green bonds act as armour during crises? Evidence from a natural experiment | International Journal of Managerial Finance | 2022 |
| Dr. Bejoy John Thomas | Journal Article | A Bivariate Mixture of Chi- Normal Distribution and Bounded Student’s t-Distribution | Journal of Statistics | 2022 |
| Dr. Joji Alex.N | Case Study | Bless Retirement Living | Sage Business Cases | 2022 |
| Harish B | Case Study | Bless Retirement Living | Sage Business Cases | 2022 |
| Harish B | Case Study | Bizzessense Consultancy Pvt. Ltd. Reaches a Crossroads: Choosing the Path Ahead | Sage Business Cases | 2022 |
| Dr. Sreejith R | Book | FUNDAMENTALS OF BIG DATA ANALYTICS | GCS publishers India | 2022 |
| Dr. Jayasri Indiran | Book Chapters | Academic Freedom and Governance: Insights and the Road Ahead | MTC Global | 2022 |
| Dr. Jayasri Indiran | Book Chapters | Academic Freedom: Insights and the Road Ahead | MTC Global Publishers | 2022 |
| Dr. Aby Abraham | Conference Proceeding | Social Class Change through Consumption: Effect of Sanskritization and Taste Insertion | IIM Kozhikode | 2022 |
| Dr. Joji Alex.N | Journal Article | Consumer Attitude towards Green Products: An outlook from India’s Green State | BIMTECH Business Perspectives | 2021 |
| Dr. Smitha Nair | Journal Article | Mitigating Psychic Distance and Enhancing Internationalization of Fintech SMEs from Emerging Markets: The Role of Board of Directors | British Journal of Management | 2021 |
| Dr. Minimol M. C | Journal Article | Nexus Between Corporate Social Performance And Corporate Financial Performance: Evidences From An Emerging Market | Journal of Contemporary Issues in Business and Government | 2021 |
| Dr. Smitha Siji | Journal Article | Generational Cohorts: An Empirical Investigation into the Indian Millennial's Shopping Characteristics | Journal of Contemporary Issues in Business and Government | 2021 |
| Dr. Bejoy John Thomas | Journal Article | MICROCELEBRITIES: THE NEW CELEBRITIES IN THE DIGITAL ERA | International Journal of Online Marketing | 2021 |
| Dr. Anu Antony | Journal Article | The effect of dispositional innovativeness on Investment Behavior | IUP Journal of Accounting Research & Audit Practices | 2021 |
| Dr. Jayasri Indiran | Journal Article | Socio-Economic Effects Of Covid-19 In India And Usage Of Online Resources | Academy of Marketing Studies Journal | 2021 |
| Dr. Anto Joseph | Journal Article | Creditors’ governance, information asymmetry and debt diversification: evidence from India | International journal of managerial finance | 2021 |
| Dr. Anto Joseph | Journal Article | Corporate social responsibility and cash holdings in India: Evidence from a natural experiment | Finance Research Letters | 2021 |
| Dr. Susan Mathew | Journal Article | Green Washing: Dirt is not Good | Journal of Contemporary Issues in Business and Government | 2021 |
| Dr. Smitha Nair | Journal Article | Reaping benefits from knowledge transfer – the role of confidence in knowledge | Journal of Knowledge Management | 2021 |
| Dr. Anto Joseph | Journal Article | The relationship between human capital and firm value: Evidence from Indian firms | Cogent Economics & Finance | 2021 |
| Dr. Smitha Siji | Journal Article | Social Commerce of Indian Customers: Role of social media usage | Indian Journal of Marketing | 2021 |
| Deepak Babu | Journal Article | Moderating Effect of Brand Parity on Brand-Related Factors and Repurchase Intention: An Investigation in the Context of Deodorant Brands | LINGUISTICA ANTVERPIENSIA | 2021 |
| Deepak Babu | Journal Article | Brand Love Creates Brand Loyalty- Evidence among The Youth | Academy of Marketing Studies Journal | 2021 |
| Dr. Imran Ahmed Khan | Journal Article | Does market concentration affect wholesale electricity prices? An analysis of the Indian electricity sector in the COVID-19 pandemic context | Utilities Policy', Elsevier Ltd. | 2021 |
| Dr. P. Balakrishnan Menon | Journal Article | Influence of social media marketing efforts on brand equity and consumer response of branded shoes in India | Indian Journal of Marketing | 2021 |
| Dr. Minimol M. C | Journal Article | Gender Diversity and Firm Performance: Evidences from Emerging Markets | The Economiic Researrch Guarrdiian | 2021 |
| Dr. Minimol M. C | Journal Article | Sensitivity of Indian Bank stocks: The predictive role of risk management capabilities | Finance India | 2021 |
| Dr. Ajay Lunawat | Journal Article | "Women in the Board Room: A Mandate-Intent and Compliance by Companies." | SCMS Journal of Indian Management | 2021 |
| Dr. Minimol M. C | Case Study | The Great Flood in Kerala and Its Aftereffects at Wager International (P) Ltd. | Sage publishing | 2021 |
| Dr. Joji Alex.N | Case Study | Bless Retirement Living | Sage Publications USA | 2021 |
| Dr. Jayasri Indiran | Book Chapters | Miscellaneous Perspectives on the New Normal Post Covid-19 | ESN Publications, Tamil Nadu | 2021 |
| Dr. Susan Mathew | Book Chapters | Spot and Stop Greenwashing | Archers & Elevators Publishing House | 2021 |
| Harish B | Book Chapters | The Moderating Effect of Need to Evaluate on Customer Satisfaction in Retail Banking Sector Dr. Vinod R R, Mr. Harish B | Eureka Publishers | 2021 |
| Pramodh U Korula | Conference Proceeding | A Reflection Paper on Education in Times of Covid 19 Pandemic with special reference to Rajagiri Business School, India | Foreign Trade University, Vietnam | 2021 |
| Saji George | Conference Proceeding | A Study on the Consumer Behaviour at Fast-food Chain Amidst the Pandemic in South India | Management Development Institute Murshidabad Sakim-Katnai, Kulori, P.O. - Uttar Ramna P.S. - Raghunathganj, Dist. - | 2021 |
| Dr. Jayasri Indiran | Conference Proceeding | THE IMPACT OF PERFORMANCE APPROACH ORIENTATION ON EXAGGERATED SELF-PROMOTION: THE MODERATING ROLE OF AUDIENCE POWER AND AUDIENCE FEEDBACK | Jain School of Commerece | 2021 |
| Dr. Minimol M. C | Journal Article | Service quality in the healthcare sector: do human resource management practices matter? | British Journal of Health Care Management | 2020 |
| Dr. Minimol M. C | Journal Article | Determinants of stock price volatility: A time series analysis | The IUP Journal of accounting research and audit practices | 2020 |
| Dr. Minimol M. C | Journal Article | WOMEN ENTREPRENEURSHIP IN COASTAL KERALA: ROLE OF SELF HELP GROUPS IN DEVELOPING A SUSTAINABLE COMMUNITY | ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES | 2020 |
| Dr. Minimol M. C | Journal Article | Customer Perception towards Feminine Hygiene Products in Kerala: A PostFlood Analysis | Sustainable Humanosphere | 2020 |
| Dr. P. Balakrishnan Menon | Journal Article | Model of Brand Salience of Consumer Skincare Soap Products | Metamorphosis 18(2) 130–141, 2020 © 2020 Indian Institute of Management, Lucknow | 2020 |
| Dr. Smitha Siji | Journal Article | Social Media Analytics: Extracting and Visualising TripAdvisor Reviews, a Case of Taj Hotels in India | Test Engineering and Management | 2020 |
| Dr. Sreejith R | Journal Article | The Impact of Message Content And Descriptive Features On Review Helpfulness: An Empirical Study | Test Engineering and Management | 2020 |
| Dr. Sreejith R | Journal Article | Customer Purchase Intention Towards Green Products: A Study based o n Health Consciousness and Ecological Affect | Test Engineering and Managements | 2020 |
| Dr. Sreejith R | Journal Article | Social Media Analytics: Extracting and Visualising TripAdvisor Reviews, a Case of Taj Hotels in India | Test Engineering and Management | 2020 |
| Dr. Joji Alex.N | Journal Article | Influence of Motivational factors on Organisational Commitment in a Hospital setting | International Journal of Emerging Technologies and Innovative Research | 2020 |
| Dr. Anu Antony | Journal Article | Customer Purchase Intention Towards Green Products: A Study based on Health Consciousness and Ecological Affect | Test Engineering and Management | 2020 |
| Dr. Anu Antony | Journal Article | Behavioral finance and portfolio management: Review of theory and literature | Journal of Public Affairs | 2020 |
| Dr. Bejoy John Thomas | Journal Article | Scale construction: Valid measurement instrument for diabetes patient engagement | International Journal of Market Research | 2020 |
| Dr. Anto Joseph | Journal Article | Corporate social responsibility and cash holdings in India: Evidence from a natural experiment | Finance Research Letters | 2020 |
| Dr. Anto Joseph | Journal Article | Creditors’ governance, information asymmetry and debt diversification: evidence from India | International Journal of Managerial Finance | 2020 |
| Dr. Jayasri Indiran | Journal Article | WORK FROM HOME - CHALLENGES AND OPPORTUNITIES DURING COVID-19 | Wesleyan Journal of Research | 2020 |
| Harish B | Journal Article | How personal reciprocity influences future purchase intentions of consumer durables | IUP Journal of Brand Management | 2020 |
| Harish B | Journal Article | Relationship Quality in the Hospitality Industry: Critical Review and Future Directions | Restaurant Business | 2020 |
| Dr. Simon Jacob C | Journal Article | Linking Human Resources Management Practices with Commitment to Service Quality and the Interacting Role of Service Climate in the Private Hospitals: A Study in India | Hospital Topics | 2020 |
| Dr. Minimol M. C | Journal Article | Determinants of social entrepreneurship among women micro entrepreneurs in Kerala | Solid State Technology | 2020 |
| Dr. Imran Ahmed Khan | Journal Article | Impact of job location on relationship between job satisfactionand self-esteem of employees: Evidence from the Indian BPOs | Journal of Public Affairs | 2020 |
| Deepak Babu | Journal Article | Impact of job location on relationship between job satisfactionand self-esteem of employees: Evidence from the Indian BPOs | Journal of Public Affairs | 2020 |
| Deepak Babu | Journal Article | Analyzing the Effect of Perceived Risk and Information Diagnosticity on Word-of-Mouth and Viral Marketing | International Journal of E-Business Research | 2020 |
| Dr. Susan Mathew | Journal Article | Drivers of Green Product Purchase Intention | Management Matters | 2020 |
| Dr. Jayasri Indiran | Journal Article | STUDY ON THE INFLUENCE OF PERCEIVED SUPERVISOR SUPPORT | SAMBODHI | 2020 |
| Dr. Susan Mathew | Journal Article | Do Transliterated Ads Impact Ad-Liking: Evidences From A Multicultural-Cultural Society | European Journal of Molecular and Clinical Medicine | 2020 |
| Dr. Minimol M. C | Journal Article | Do Transliterated Ads Impact Ad-Liking: Evidences From A Multicultural-Cultural Society | European Journal of Molecular and Clinical Medicine | 2020 |
| Dr. Padmanabhan N S | Journal Article | Consumer Behaviour During Out - of - Stock Situations in an Emerging Market | PalArch's Journal of Archaeology of Egypt /Egyptology | 2020 |
| Dr. Smitha Siji | Journal Article | The Role of Anticipated Regret and Promotional Offers on Online Purchase Intentions | Sustainable Humanosphere Journal | 2020 |
| Dr. Anu Antony | Journal Article | The effect of dispositional innovativeness on Investment Behavior | IUP Journal of Accounting Research & Audit Practices | 2020 |
| Dr. Smitha Nair | Journal Article | Social and technical chains-of-effects in business-to-business (B2B) service relationships | European Journal of Marketing | 2020 |
| Dr. Simon Jacob C | Journal Article | Service quality in the healthcare sector: do human resource management practices matter? | British Journal of Health Care Management | 2020 |
| Dr. Smitha Nair | Journal Article | Reaping benefits from knowledge transfer – the role of confidence in knowledge | Journal of Knowledge Management | 2020 |
| Dr. Joji Alex.N | Case Study | Anjelos Confectionaries: A product without a place | Ivey Publishing | 2020 |
| Harish B | Book Chapters | Adjusting to the New Normal of Work from Home and Telecommuting Perspectives on Employees Performance | Eureka Publishers | 2020 |
| Harish B | Book Chapters | EVOLUTION OF E-COMMERCE IN EMERGING MARKETS – A CASE STUDY OF INDIA | Archers and Elevators Publishing House | 2020 |
| Dr. Joji Alex.N | Book Chapters | Co-creating a value based learning ecosystem | Archers and Elevators Publishing House | 2020 |
| Harish B | Book Chapters | Co-creating a Value based Learning Ecosystem | Archers and Elevators Publishing House | 2020 |
| Saji George | Book Chapters | New Perspectives on Counterproductive Work Behavior while Adjusting to the New Normal of Work from Home | Eureka Publications | 2020 |
| Saji George | Book Chapters | Adjusting to the New Normal of Work from Home and Telecommuting Perspectives on Employees Performance | Eureka Publications | 2020 |
| Saji George | Book Chapters | Maternity Benefits in India as a Welfare Measure for Women; a Critical Analysis | International Publication, Kanpur | 2020 |
| Dr. Jayasri Indiran | Book Chapters | Advances in Commerce and Management | International, ESN Publications,Tamil Nadu | 2020 |
| Dr. Anu Antony | Conference Proceeding | Examining the influence of social network advertising on consumer purchase decisions among generation Y | RCSS | 2020 |
| Dr. Jayasri Indiran | Conference Proceeding | Work From Home - Challenges and Opportunities during Covid-19 | Chandigarh School of Business Administration, Chandigarh Group of Institutions | 2020 |
| Dr. Smitha Siji | Conference Proceeding | A study on shopper‘s experience in shopping mall based on different age groups with reference to Lulu Mall, Kochi | Rcss | 2020 |
| Pramodh U Korula | Conference Proceeding | A REFLECTION PAPER ON EDUCATION IN TIMES OF COVID PANDEMIC WITH SPECIAL REFERENCE TO RAJAGIRI BUSINESS SCHOOL, KOCHI, INDIA | Foreign Trade University, Vietnam | 2020 |
| Dr. Aby Abraham | Conference Proceeding | Meaning Appropriation of Innovation and Customer Ownership: A Study of AGS Cars in India | INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE | 2020 |
| Dr. Sreejith R | Journal Article | Social Media Data Analytics To Improve The Customer Services: The case of Fast Food Companies | International Journal of Recent Technology and Engineering (IJRTE) | 2019 |
| Dr. Sreejith R | Journal Article | Optimization of Store Layout using Market Basket Analysis | International Journal of Recent Technology and Engineering (IJRTE) | 2019 |
| Dr. Sreejith R | Journal Article | Geographic Analytics and Visualization for Decision Making: An Application for Online Food Delivery Platform | International Journal of Recent Technology and Engineering (IJRTE) | 2019 |
| Dr. Sreejith R | Journal Article | Design and Implementation of Open Journal System (OJS) for Rajagiri Journals: A Review | International Journal of Recent Technology and Engineering (IJRTE) | 2019 |
| Dr. P. Balakrishnan Menon | Journal Article | Personal Trust, Institution Trust and Consumerism Attitudes towards Mobile Marketing and Banking Services in India | Academy of Marketing Studies Journal | 2019 |
| Dr. Bejoy John Thomas | Journal Article | Branding in the Milleneum - Employer Brand vs Corporate Brand | Think India Journal | 2019 |
| Dr. Bejoy John Thomas | Journal Article | The Strategic Urge - Employer Brand Positioning of Banking and Financial Services Industry | THINK INDIA | 2019 |
| Dr. Bejoy John Thomas | Journal Article | A Study on Employer Brand Personality & Positioning of Leading Indian Companies in BPO/KPO and ITES Sectors | A Journal of Composition Theory | 2019 |
| Dr. Bejoy John Thomas | Journal Article | Clustering Automobile Companies using Employer Brand Attributes | Journal of Engineering Sciences | 2019 |
| Dr. P. Balakrishnan Menon | Journal Article | Determinant factors influencing customer usage intentions regarding online services in the road transportation industry | JOURNAL OF CUSTOMER BEHAVIOUR | 2019 |
| Harish B | Journal Article | Authors Relationship Quality in the Hospitality Industry: Critical Review and Future Directions | Restaurant Business | 2019 |
| Dr. Smitha Nair | Journal Article | Social and technical chains-of-effects in business-to-business (B2B) service relationships | European Journal of Marketing | 2019 |
| Harish B | Journal Article | How personal reciprocity influences future purchase intentions of consumer durables | IUP Journal of Brand Management | 2019 |
| Dr. Simon Jacob C | Journal Article | Service quality in the healthcare sector: do human resource management practices matter? | British Journal of Health Care Management | 2019 |
| Dr. Minimol M. C | Journal Article | Service quality in the healthcare sector: do human resource management practices matter? | British Journal of Health Care Management | 2019 |
| Dr. P. Balakrishnan Menon | Journal Article | Model of Brand Salience of Consumer Skincare Soap Products | Metamorphosis 18(2) 130–141, 2020 © 2020 Indian Institute of Management, Lucknow | 2019 |
| Dr. Anu Antony | Journal Article | Behavioural finance and portfolio management: review of theory and literature | Journal of public affairs | 2019 |
| Dr. Smitha Siji | Journal Article | The Role of Anticipated Regret and Promotional Offers on Online Purchase Intentions | Sustainable Humanosphere Journal | 2019 |
| Dr. Bejoy John Thomas | Journal Article | Scale construction: Valid measurement instrument for diabetes patient engagement | International Journal of Market research | 2019 |
| Dr. Smitha Siji | Case Study | Midtown Medical Centre: Exploring Business Expansion Strategiesness | Ivey Publishing | 2019 |
| Dr. Joji Alex.N | Case Study | Anjelos Confectionaries: A product without a place | Ivey Publishing | 2019 |
| Professor Shelly Jose | Case Study | MIDTOWN MEDICAL CENTRE: EXPLORING BUSINESS EXPANSION STRATEGIES | Ivey | 2019 |
| Harish B | Book Chapters | How Online Gossip Influences Consumers’ Intention to engage in e-Word of Mouth. | MRI Publication | 2019 |
| Dr. Smitha Siji | Book Chapters | A study on shopper‘s experience in shopping mall based on different age groups with reference to Lulu Mall, Kochi | Rajagiri | 2019 |
| Dr. Anu Antony | Conference Proceeding | Examining the influence of social network advertising on consumer purchase decisions among generation Y | Rcss | 2019 |
| Dr. Minimol M. C | Journal Article | Satisfied patients?A survy investigating eye care attendance in hospitals in South India | British journal of health care management | 2018 |
| Dr. Bejoy John Thomas | Journal Article | Application of item response theory in measuring financial literacy | Asian Journal Of Multidimensional Research | 2018 |
| Professor Shelly Jose | Journal Article | Determinants of Investment Attitude:A Behavioural Finance Perspective | Indian journal of Economics | 2018 |
| Dr. P. Balakrishnan Menon | Journal Article | Structured Equation Modelling on Consumer Purchase Behaviour of Passenger Cars | SAGE Publications | 2018 |
| Dr. P. Balakrishnan Menon | Journal Article | The Influence of e-ralationship quality & e-service quality on customer loyalty in the context of Flipkart Online Retailer Service | Journal of Customer Behaviour | 2018 |
| Dr. Manoj Menon | Journal Article | Consumer adoption of mobile banking in india.Examining the role of usefulness,ease of use,Perceived risk and trust | INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS | 2018 |
| Dr. Smitha Siji | Journal Article | Role of green Marketing Awareness on purchase Intention of Eco-Friendly Products | IPE Journal of Management. | 2018 |
| Dr. Susan Mathew | Journal Article | Transliterated Advertisement and their effects on Ad liking | journal of English Language And Litrature | 2018 |
| Dr.Roshna Varghese | Journal Article | direct and indirect effect of brand experience on true brand loyalty :role of involvement in the journal Asia pacific | Asia pacific journal of marketing and logistics | 2018 |
| Dr. P. Balakrishnan Menon | Journal Article | Influence of Customer’s Brand Attitude on Purchase Intention of Private Label Fashion Brands | Abhigyan journal | 2018 |
| Dr. Joji Alex.N | Journal Article | Influence of Ambient Perfumes on Consumer Spending Behaviour: A Study Among Apparel Shoppers in an Indian Setting | Indian Journal of Marketing | 2018 |
| Dr. Veeva Mathew | Journal Article | mpact of FDI on Indian Economy – An Analytical Study | International Journal of Science and Research | 2017 |
| Dr. Veeva Mathew | Journal Article | Spot and Future Price of Crude Oil: Evidences of Co-integrating Relationships in EPRA | International Journal of Economic Growth and Environmental Issues | 2017 |
| Dr. P. Balakrishnan Menon | Journal Article | Impact of Social Media on Consumers' Brand Trust and Brand Loyalty | The Indian Management Researcher | 2017 |
| Dr. P. Balakrishnan Menon | Journal Article | 'A study on Consumer Behaviour of Passenger Car Segments through Logistic Regression Modelling' in Metamorphosis | Management Research IIM Lucknow | 2017 |
| Dr. Veeva Mathew | Journal Article | 'Effect of Dividend Policy on Share Holder's Walth: A Study of IT and Banking Industry in India | Finance India | 2017 |
| Dr. Veeva Mathew | Journal Article | Effect of international financial flows on indian stock market indices: a time series analyasis | Splint international journal of professionals | 2017 |
| Dr. Simon Jacob C | Journal Article | Visualising Virtue of Visual Merchandising on Customers: A Study of Apparel Retails Industry | Indian Journal of Applied Research | 2017 |
| Dr. Veeva Mathew | Journal Article | Linkage between entrepreneurial competency and social entrepreneurship:evidences from SMEs in Kerala' in Asian social science | Asian social science | 2017 |
| Dr. Veeva Mathew | Journal Article | A Study on Indebtedness of Marine Women Fish Vendors With Special Reference to Thriruvananthapuram and Alappuzha Districts | International Journal of Engineering & Management Research | 2017 |
| Dr. Veeva Mathew | Journal Article | A Study on the Socio Economic Status of Marine Women Fish Vendors in Coastal Kerala | International Journal of Engineering & Management Research | 2017 |
| Dr. Joji Alex.N | Journal Article | Influence of attitude on consumption of cosmetics by women consumers | International Research Journal of Management and Commerce | 2017 |
| Dr. Joji Alex.N | Journal Article | Influence of lifestyle on consumption of cosmetics by women consumers | International journal of Economic and Business | 2017 |
| Dr. Bejoy John Thomas | Journal Article | Effect of patient centredness on health service experience : Mediation of patient satisfaction | British Journal of Healthcare Management | 2017 |
| Dr. Veeva Mathew | Journal Article | Do Macroeconomic Indicators Stimulate FDI Inflows in India ? ' in Theoretical Economics Letters | Scientific Research Publishing | 2017 |
| Dr. P. Balakrishnan Menon | Journal Article | Determinants of Online Purchase Intention, towards Firm Generated Content in Facebook in the International Journal of Applied Marketing and Management | International Journal of Applied Marketing and Management | 2017 |
| Dr. P. Balakrishnan Menon | Journal Article | Determining Factors of Brand Attitude Towards Private Label Fashion Wear in the Journal of Management Research | Journal of Management Research | 2017 |
| Dr. P. Balakrishnan Menon | Journal Article | Influence of Customer Tech Savviness and Proneness to Social Media, Facilitating Online Purchase Intention, Supplemented Through Firms | A Management Journal | 2017 |