Department of Business Administration

Faculty Publications

Published Year

Name of Faculty Course Type of Publication Title of Publication Publisher Details Published Date
Dr. Smitha Siji MBA Case Study Midtown Medical Centre: Exploring Business Expansion Strategiesness

Ivey Publishing

Sreejith R MBA Research Article Social Media Data Analytics To Improve The Customer Services: The case of Fast Food Companies

International Journal of Recent Technologies & Engineering (IJRTE)

Sreejith R MBA Research Article Optimization of Store Layout using Market Basket Analysis

International Journal of Recent Technology and Engineering (IJRTE)

Sreejith R MBA Research Article Geographic Analytics and Visualization for Decision Making: An Application for Online Food Delivery Platform

International Journal of Recent Technology and Engineering (IJRTE)

Dr. Bejoy John Thomas MBA Journal Fuzzy Clustering Approach to Employer Brand positioning – An Indian Employer Study

Bejoy John Thomas published a journel  ‘Fuzzy Clustering Approach to Employer Brand positioning – An Indian Employer Study’ in the journal of Academic Research in Economics, Vol 6,No 2, June 2014, ISSN: 2066-0855

Dr. Bejoy John Thomas MBA Book Chapter Work life Balance and Stress’ in “Issues and Solutions of Work – Life Balance

Bejoy John Thomas published an article ‘Work life Balance and Stress’ in “Issues and Solutions of  Work – Life Balance” ISBN: 978-81-923134-3-6

Dr. Bejoy John Thomas MBA Journal Assessing and scheming the brand management curriculum of MBA program in Tiruchirappalli colleges, from the standpoint of brand managers

Bejoy John Thomas (2015) published “Assessing and scheming the brand management curriculum of MBA program in Tiruchirappalli colleges, from the standpoint of brand managers’ proficient” in the ‘International Journal of Management’ (IJM) ISSN 0976-6502, Vol 6, Issue 1, January 2015.

Deepak Babu MBA Journal Invisible barriers to Success – The impact of self esteem on the academic performance of B-school students

Deepak Babu (2014) published “ Invisible barriers to Success – The impact of self esteem on the academic performance of B-school students” in International Journal of Human Resource Research Review ISSN: 2320-9704 Vol: 2, Issue 4 , April 2014

Harish B MBA Article Things Marketers need to do

Harish B (2014) ‘9 Things Marketers need to do’ in “The Hindu Business Line” on Jan 02, 2015

Harish B MBA Article The Top 5 Buzz Creators of 2014

Harish B (2014) ‘The Top 5 Buzz Creators of 2014’ in “The Hindu Business Line” on Dec 25, 2014.

Harish B MBA Article From Tectonic Shifts To Trends

Harish B (2014) ‘From Tectonic Shifts To Trends’ in “The Economic Times” on Jan 14-20, 2015

Harish B MBA Case Surviving with Advertising Sharks

Harish B  “Surviving with Advertising Sharks” has been published in the Case Centre Database. Case Number is 514-119-1

Dr. Imran Ahmed Khan MBA Journal Invisible barriers to Success – The impact of self esteem on the academic performance of B-school students

Imran Khan, (2014)  published “ Invisible barriers to Success – The impact of self esteem on the academic performance of B-school students” in International Journal of Human Resource Research Review ISSN: 2320-9704 Vol: 2, Issue 4 , April 2014

Dr. Joji Alex MBA Journal The effects of workplace dimensions on job satisfaction and organizational commitment

 Dr.Joji Alex  published “ The effects of workplace dimensions on job satisfaction and organizational commitment” in  ‘Journal of  Organisation and Human Behaviour’ Vol 3, Issue 2 & 3, Apr-July 2014  ISSN: 2277-3274 

Dr. Joji Alex MBA Journal Th​e role of Consumer knowledge dimensions on country of origin effects

Joji Alex ( 2015), Th​e role of Consumer knowledge dimensions on country of origin effects: An enquiry of fast-consu​ming product in India, Vision- The journal of business Perspectives- MDI –Gurgaon-Vol 19.1 Mar, 2015

Dr. Rakesh Krishnan MBA Journal “Measuring Investment Importance Perception in Equity Shares: A Scale for Individual Investors

M Rakesh Krishnan (2015) published “Measuring Investment Importance Perception in Equity Shares: A Scale for Individual Investors” in the a management journal “Drishtikon” ISSN: 0975-7422  Vol 6, Number 2, Mar – Sep 2015

Dr. Rakesh Krishnan MBA Journal “Implementing Corporate Sustainable Development: A case of an SME from India

M Rakesh Krishnan (2014) published “Implementing Corporate Sustainable Development: A case of an SME from India” in ‘South Asian Journal of Business and Management Cases’ ISSN: 2277-9779 Vol 3, Number 2 Dec 2014

Dr. Rakesh Krishnan MBA Journal A Study of exchange rates behavior and Stock market Volatility in Indian markets

M Rakesh Krishnan (2014) published “ A Study of exchange rates behavior and Stock market Volatility in Indian markets” in ‘ Review of Social Sciences-Peer refereed Research journal’ ISSN 0974 – 9004 Vol. XV July – Dec 2014

Dr. Rakesh Krishnan MBA Journal An Empirical Analysis of weekend effect on Indian Stock market with reference to Sensex and S&P CNX Nifty

M Rakesh Krishnan (2014) published “ An Empirical Analysis of weekend effect on Indian Stock market with reference to Sensex and S&P CNX Nifty” in ‘Management Researcher’ Vol. XX No.4 Apr – Jun 2014

Dr. Minimol M. C MBA Book Banking and Micro Finance in India

Minimol M. C(2014) “ Banking and Micro Finance in India”  bearing ISBN: 978-81-7708-401-6

Saji George MBA Case Unfolding Entrepreneurship

Saji George (2014) “Unfolding Entrepreneurship” has been published in Cases in Management, IIM Ahmedabad

Siby Jose MBA Article Turbulent Times ahead for Information Technology Sector in Kerala?

Siby Jose (2014) ‘Turbulent Times ahead for Information Technology Sector in Kerala?’ in “The New Indian Express” on February 17, 2015.

Dr. Simon Jacob C MBA Journal Lean on time & Production Efficiency

Simon Jacob C ( 2014)  published a paper ‘ Lean on time & Production Efficiency’ in  “Journal of Supply Chain Management Systems” Volume 3 Issue 4 October 2014, ISSN: 2277-1387

Dr. Smitha Siji MBA Journal Positive influence of Price in FMCG Buying Decision’ in “International journal of Retailing and Rural Business Perspectives

Smitha Siji (2014) ‘Positive influence of Price in FMCG Buying Decision’ in “International journal of Retailing and Rural Business Perspectives” (Pezzottaite Journals) ISSN: 2279-0934 Vol: 3, Number: 2,  April-June 2014

Dr. Smitha Siji MBA Journal Variance in Factors Influencing Buyer Behaviour Across Various Product Categories in FMCGs’ in “ Indian Journal of Marketing

Smitha Siji (2015) published a paper ‘Variance in Factors Influencing Buyer Behaviour Across Various Product Categories in FMCGs’ in “ Indian Journal of Marketing” Vol: 45 Issue number: 3 March 2015, ISSN 0973 - 8703

Dr. Smitha Siji MBA Journal "Linking customer Loyalty to Customer Satisfaction and Store Image

Smitha Siji  published  (2014) a paper titled "Linking customer Loyalty to Customer Satisfaction and Store Image" in Rajagiri Management Journal, July-Dec. 2014 issue.

Dr. Veeva Mathew MBA Journal Loyalty intentions Does the effect of commitment, credibility and awareness vary across consumers with low and high involvement?

Veeva Mathew (2014) published a paper ‘Loyalty intentions Does the effect of commitment, credibility and awareness vary across consumers with low and high involvement? ‘ in the “ journal of Indian Business research” Vol.6 No. 3, 2014

Dr. Smitha Siji MBA Journal Impact of Social Media in Education’ in “International Journal of Applied Services Marketing Perspectives

Smitha Siji (2015) ‘Impact of Social Media in Education’ in “International Journal of Applied Services Marketing Perspectives” (Pezzottaite Journals) ISSN: 2279-0985 Vol: 4, Number: 1,  Jan-Mar 2015

Dr. Rakesh Krishnan MBA Journal Investment Importance Perception in Equity Shares Determining Investment Domain Knowledge

M Rakesh Krishnan (2015) published an article ': A Study of the Phenomenon on Individual Investors' in the IIMS Journal of Management Science, Vol 6, No. 3, Sep-Dec 2015 PP 267-277 ISSN - 0976-030X

Dr. Bejoy John Thomas MBA Journal A novel Two-way clustering based on multivariate Outlier Detection in the international Journal of Statistics and Economics

Bejoy John Thomas (2016) has published an article  A novel Two-way clustering based on multivariate Outlier Detection in the international Journal of Statistics and Economics ISSN : 0975-556X; 2016 Vol: 17, Iss 3

Dr. Minimol M. C MBA Book Microfinance through SHG-Bank Linkage: Experiences on Rural Women Empowerment in Kerala

Minimol MC (2016) has contributed a chapter titled 'Microfinance through SHG-Bank Linkage: Experiences on Rural Women Empowerment in Kerala'  in the book 'Rural Development : Emerging Economic and Commercial Perspectives' ISBN 978-93-5258-565-6, April 2016

Dr. Minimol M. C MBA Journal Determinants of Investment Attitude',in the International Research Journal of Business and Management

Minimol MC (2016)   Published a paper 'Determinants of Investment Attitude',in the  International Research Journal of Business and Management, April 2016, ISSN: 2322 – 083X

Dr. P. Balakrishnan Menon MBA Journal 'Modeling for Consumer Purchase Behaviour of Passenger Cars

P Balakrishnan Menon (2016), Published a paper 'Modeling for Consumer Purchase Behaviour of Passenger Cars', in Erudition, The Albertial Journal of Management, ISSN 0973-7839, Vol 10. Issue 2: July 2016

Siby Jose MBA Journal Are Retrenchments in IT Sector Legal?

Siby Jose (2016) has published an article 'Are Retrenchments in IT Sector Legal?' in the Economic & Political Weekly , Nov 19, 2016, Vol LI No 47, ISSN (online)- 2349-8846

Dr. Smitha Siji MBA Book 'Factors Influencing Buyer Behaviour in FMCG- An Indian Perspective

Smitha Siji (2016) published a book 'Factors Influencing Buyer Behaviour in FMCG- An Indian Perspective' Lambert Academic Publishing 978-3-659-97297-3

Dr. Smitha Siji MBA Book Chapter The changing face of rural market

Smitha Siji (2016) has contributed a chapter titled 'The changing face of rural market'  in the book 'Rural Development : Emerging Economic and Commercial Perspectives' ISBN 978-93-5258-565-6, April 2016

Dr. Minimol M. C MBA Journal Impact of FDI on Indian Economy

Minimol M C (2017) has published an article Impact of FDI on Indian Economy – An Analytical Study (ISSN: 2319 – 7064) in the International Journal of Science and Research, Volume 6 issue 3, March 2017. Page No 1486-1491

Dr. Minimol M. C MBA Journal Spot and Future Price of Crude Oil

Minimol MC (2017) has published an article Spot and Future Price of Crude Oil: Evidences of Co-integrating Relationships in EPRA International Journal of Economic Growth and Environmental Issues  Vol 5, June 2017 (ISSN: 2321 – 6247) 
 

Dr. P. Balakrishnan Menon MBA Journal Impact of Social Media on Consumers

P. Balakrishnan Menon (2017) has published a paper 'Impact of Social Media on Consumers' Brand Trust and Brand Loyalty' in the indian Management Researcher ISSN 2349-2090 vol 4 No1 June 2017

Dr. P. Balakrishnan Menon MBA Journal A study on Consumer Behaviour of Passenger Car Segments through Logistic Regression Modelling

P. Balakrishnan Menon (2017) has published a paper 'A study on Consumer Behaviour of Passenger Car Segments through Logistic Regression Modelling' in Metamorphosis, A journal of Management Research IIM Lucknow Vol 16, No 1, June 2017, ISSN 0972-6225

Dr. Minimol M. C MBA Journal Effect of Dividend Policy on Share Holder's Walth

Minimol MC (2017) has published a paper 'Effect of Dividend Policy on Share Holder's Walth: A Study of IT and Banking Industry in India' in  Finance India (quarterly journal of Indian Institute of Finance) , Vol XXXI no.2 June 2017 ISSN 0970-3772, ABDC C

Dr. Minimol M. C MBA Journal Effect of international financial flows on indian stock market indices

Minimol M.C (2017) has published a paper ' Effect of international financial flows on indian stock market indices: a time series analyasis 'in Splint international journal of professionals ISSN 2349-6045 vol 4,issue 6 june 2017

Dr. Simon Jacob C MBA Journal Visualising Virtue of Visual Merchandising on Customers: A Study of Apparel Retails Industry

Simon Jacob C (2017) has published a paper 'Visualising Virtue of Visual Merchandising on Customers: A Study of Apparel Retails Industry' in the International Journal 'Indian Journal of Applied Research' Vol 7, Issue 9, Sep 2017 ISSN No: 2249-555X

Dr. Minimol M. C MBA Journal Linkage between entrepreneurial competency and social entrepreneurship

Minimol M.C (2017) has published a paper 'Linkage between entrepreneurial competency and social entrepreneurship:evidences from SMEs in Kerala' in Asian social science ISSN 1911-2017 vol 13, no.10, Sep 2017. pp.31, ABDC C, Schimago Q2(A)

Dr. Minimol M. C MBA Journal A Study on Indebtedness of Marine Women Fish Vendors With Special Reference to Thriruvananthapuram and Alappuzha Districts

Minimol MC ( 2017) has published a paper 'A Study on Indebtedness of Marine Women Fish Vendors With Special Reference to Thriruvananthapuram and Alappuzha Districts' in the International Journal of Engineering & Management Research Volume-7,Issue-6,November-December 2017 pp.152-157, ISSN(Online):2250-0758 ISSN(Print):2394-6962

Dr. Minimol M. C MBA Journal A Study on the Socio Economic Status of Marine Women Fish Vendors in Coastal Kerala

Minimol MC ( 2017) has published a paper 'A Study on the Socio Economic Status of Marine Women Fish Vendors in Coastal Kerala' in the International Journal of Engineering & Management Research Volume-7,Issue-6,November-December 2017 pp.174-181, ISSN(Online):2250-0758 ISSN(Print):2394-6962

Dr. Joji Alex MBA Journal Influence of attitude on consumption of cosmetics by women consumers

Joji Alex N (2017) has published Influence of attitude on consumption of cosmetics by women consumers in the  International Research Journal of Management and Commerce, Vol 4.11,November 2017. ISSN:2348-9766. 

Dr. Joji Alex MBA Journal Influence of lifestyle on consumption of cosmetics by women consumers

Joji Alex N (2017) has published Influence of lifestyle on consumption of cosmetics by women consumers in the  EPRA international journal of Economic and Business Review, Vol 5.11 November 2017. ISSN2349-0787, e-ISSN 2347-9671

Dr. Bejoy John Thomas MBA Journal Effect of patient centredness on health service experience : Mediation of patient satisfaction

Bejoy John Thomas ( 2017) has published a paper ' Effect of patient centredness on health service experience : Mediation of patient satisfaction' in British Journal of Healthcare Management 2017 | Vol. 23 | No. 12 | pp 591–600.

Dr. Minimol M. C MBA Journal Do Macroeconomic Indicators Stimulate FDI Inflows in India ?

Minimol MC ( 2017) has published a paper ' Do Macroeconomic Indicators Stimulate FDI Inflows in India ? ' in Theoretical Economics Letters, 2017,7, pp.2123-2133 published on Dec12,2017, Scientific Research Publishing http://www.scirp.org/journal/tel/, ABDC B

Dr. P. Balakrishnan Menon MBA Journal Determinants of Online Purchase Intention, towards Firm Generated Content in Facebook

P Balakrishnan Menon ( 2017) has published an article Determinants of Online Purchase Intention, towards Firm Generated Content in Facebook in the International Journal of Applied Marketing and Management, Publishing India Group, New Delhi- ISSN:2455-0132 Volume 2 Issue 2

Dr. P. Balakrishnan Menon MBA Journal Influence of Customer Tech Savviness and Proneness to Social Media

P Balakrishnan Menon ( 2017) has published an article Influence of Customer Tech Savviness and Proneness to Social Media, Facilitating Online Purchase Intention, Supplemented Through Firms’ Content Generation in Facebook in Drishtikon: A Management Journal, Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune,  ISSN Number: 0975-7848, Vol: 8, Issue: 3, Dec 2017, UGC
Approved

Dr. P. Balakrishnan Menon MBA Journal Determining Factors of Brand Attitude Towards Private Label Fashion Wear

P Balakrishnan Menon ( 2017) has published an article Determining Factors of Brand Attitude Towards Private Label Fashion Wear in the Journal of Management Research Volume 17 Number 4, October-December 2017 ISSN-0972-5814 Online ISSN:0974-455X, UGC Approval Journal Listed in ICI, pp-232-243

Dr. P. Balakrishnan Menon MBA Journal Effect of Visual Merchandising

P Balakrishnan Menon ( 2017) has published an article Effect of Visual Merchandising, Customer Satisfaction and Customer Loyalty on Consumer Buying Behaviour of Marks & Spencer Retail Products in the Journal Indian Management Researcher Vol4, No2 July-Dec 2017, ISSN 2349-2090 Hyderabad Business School. UGC Approved Journal-43009. pp 1-18

Dr. Joji Alex MBA Journal Influence of Ambient perfumes on Consumer Spending Behaviour

Joji Alex N (2018) has published an article Influence of Ambient perfumes on Consumer Spending Behaviour: A study Among Apparel Shoppers in an Indian Setting in the Indian Journal of Marketing, Volume:48 Issue Number 1 January 2018,ISSN 0973-8703. http://www.indianjournalofmarketing.com/index.php/ijom/article/view/120736

Dr. Minimol M. C MBA Journal E-service Quality and Perceived Value as Predictors of Customer Loyalty towards Online Supermarkets

 Minimol MC(2018) has published an article E-service Quality and Perceived Value as Predictors of Customer Loyalty towards Online Supermarkets, in the journal Asian Social Science Vol. 14, No. 3, 2018,  (ISSN 1911-2017   E-ISSN 1911-2025), , https://doi.org/10.5539/ass.v14n3p71.Scimago Q2 (A) ABDC Category C (Field 1402)

Dr. Minimol M. C MBA Journal Relationship between Spot and Future Prices of Crude Oil

 Minimol MC(2018) has published an article Relationship between Spot and Future Prices of Crude Oil: A Cointegration Analysis in the journal Theoretical Economics Letters, Vol 8, February 2018 (ISSN : 2162-2078),  ABDC Category B https://doi.org/10.4236/tel.2018.83023.

Deepak Babu MBA Journal Pricing Strategies of Startup Companies

Deepak Babu(2018) has published an article Pricing Strategies of Startup Companies - An Exploratory Study in the  Indian Journal of Research in Management, Business and Social Sciences(IJRMBSS), 5(1), March 2018.Retrieved from http://www.ijrmbss.com/

Dr. Bejoy John Thomas MBA Journal Satisfied patients?A survy investigating eye care attendance in hospitals in South India

Bejoy John(2019) has published an article titled"Satisfied patients?A survy investigating eye care attendance in hospitals in South India" in the British journal of health care management. Feb 20,2019,vol 25 issue 2, ISSN(print):1358-0574, ISSN(Online):1759-7382, https:/doi.org/10.12968/bjhc.2019.25.2.92

Harish B MBA Case Building a Long-Term Relationship: KCR Retail’s

Harish B(2019) published a case titled "Building a Long-Term Relationship: KCR Retail’s Customer Loyalty Program"  in the SAGE Publications:SAGE Business Cases Originals.DOI:http://dx.doi.org/10.4135/9781526459756
Online ISBN:9781526459756

Dr. Rakesh Krishnan MBA Journal Application of item response theory in measuring financial literacy

M Rakesh Krishnan (2018)has published an article titled"Application of item response theory in measuring financial literacy" in Asian Journal Of Multidimensional Research published by  TRANS Asian Research Journals.ISSN:2278-4853 Vol 7,Issue 9 September,2018

Dr. Minimol M. C MBA Journal Determinants of Investment Attitude:A Behavioural Finance Perspective

Minimol M C(2018)Published an article titled "Determinants of Investment Attitude:A Behavioural Finance Perspective" in the Indian journal of Economics.Vol: XCVIII
Issue: 390,pg-497-510,Publisher:University of allahabad,ABDC C

Dr. P. Balakrishnan Menon MBA Journal Structured Equation Modelling on Consumer Purchase Behaviour of Passenger Cars

P. Balakrishnan Menon (2018) has published an article titled  Structured Equation Modelling on Consumer Purchase Behaviour of Passenger Cars in the SAGE Publications https://doi.org/10.1177/0972262918767040 Published onJune,2018 - ISSN: 0972-2629 Online ISSN: 2249-5304 

Dr. P. Balakrishnan Menon MBA Journal The Influence  of e-ralationship quality & e-service quality on customer loyalty in the context of Flipkart Online Retailer Service

P. Balakrishnan Menon (2018) has published an article titled  "The Influence  of e-ralationship quality & e-service quality on customer loyalty in the context of Flipkart Online Retailer Service"in Journal of Customer Behaviour-Westburn Publishers LTD,Endorsed by Academy of Marketing.Volume 17,Issue 1-2 Spring-Summer 2018.ISN 1475-3928. ABDC C,SEP 2018

Dr. Smitha Siji MBA Journal Role of green Marketing Awareness on purchase Intention of Eco-Friendly Products

Smitha Siji(2018) Published an article titled "Role of green Marketing Awareness on purchase Intention of Eco-Friendly Products"  in the IPE Journal of Management.ISSN 2249 9040, Volume: 8 , No: 1 ,Jan -June2018

Dr. Susan Mathew MBA Journal Transliterated Advertisement and their effects on Ad liking

Susan Mathew (2018)Published an article titled "Transliterated Advertisement and their effects on Ad liking" in the American college journal of English Language And Litrature(ACJELL),ISSN:1725 2278 876X ,2018

Dr. Veeva Mathew MBA Journal Direct and indirect effect of brand experience on true brand loyalty

Veeva mathew (2018)has published an article "direct and indirect effect of brand experience on true brand loyalty :role of involvement in the journal Asia pacific journal of marketing and logistics,vol:30,no:3,2018 pp:725-748 doi.org/10.1108/APJML-08-2017-0189 scopus q2

Dr. P. Balakrishnan Menon MBA Journal Determining factors of brand attitude towards private label fashion wear

P Balakrishnan Menon(2017) published an article titled "Determining factors of brand attitude towards private label fashion wear". In the Journal of Management Research, ISSN: 0972-5814, online: 0974-455X, Vol. 17, No. 4, pp. 232-243, Oct-Dec 2017, ABDC C category

Dr. P. Balakrishnan Menon MBA Journal Influence of Customer’s Brand Attitude on Purchase Intention of Private Label Fashion Brands. Abhigyan journal

P Balakrishnan Menon (2018)Influence of Customer’s Brand Attitude on Purchase Intention of Private Label Fashion Brands. Abhigyan journal, the refereed quarterly management journal of FORE School of Management, New Delhi, ISSN: 0970-2385, Vol. 36, issue. 2, pp. 30-40, Jul-Sep 2018. UGC Approved

Dr. Joji Alex MBA Journal Influence of Ambient Perfumes on Consumer Spending Behaviour

Joji Alex (2018), Influence of Ambient Perfumes on Consumer Spending Behaviour: A Study Among Apparel Shoppers in an Indian Setting, Indian Journal of Marketing, Vol 48.1, pp 61-74.

Dr. Joji Alex MBA Journal Influence of attitude on consumption of cosmetics by women consumers

Joji Alex (2017), Influence of attitude on consumption of cosmetics by women consumers, International Research Journal of Management and Commerce, Vol 4.11, pp 370-383 (ISSN-2348-9766).

Dr. Joji Alex MBA Journal Influence of lifestyle on consumption of cosmetics by women consumers

Joji Alex (2017), Influence of lifestyle on consumption of cosmetics by women consumers, EPRA international journal of Economic and Business Review, Vol 5.11, pp 40-45 (ISSN-2349-0187)

Dr. Joji Alex MBA Journal Brand-extension price premium

Joji Alex (2016), Brand-extension price premium: An enquiry of the role of perceived Fit among users of a consumer durable in India, Indian Journal of Marketing, Vol 44.8, August 2016

Dr. Joji Alex MBA Journal Attitude and purchase intention towards counterfeit products

Joji Alex (2016), Attitude and purchase intention towards counterfeit products: An enquiry among consumers in India, Vilakshan vol.12.2, September 2015

Dr. Joji Alex MBA Journal The Role of Consumer Knowledge Dimensions on Country of Origin Effects

Joji Alex (2015), The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India, Vol 19.1, pp 1-12, Vision: Journal of Business Perspective, Sage.

Dr. Joji Alex MBA Journal Brand credibility and purchase intention among users of shopping and convenience goods

Joji Alex (2014), Brand credibility and purchase intention among users of shopping and convenience goods: The moderating role of brand involvement, Indian journal of marketing, Vol.44.4, April 2014

Dr. Joji Alex MBA Journal The Effects of Workplace Dimensions on Job Satisfaction and Organizational Commitment

Joji Alex (2014), The Effects of Workplace Dimensions on Job Satisfaction and Organizational Commitment, Journal of Organization and Human Behaviour (ISSN 2277-3274), Vol 3, Issue 2 & 3, Apr-July 2014