Admissions 2020

Department of Business Administration

Faculty Publications

Published Year

Name of Faculty Course Type of Publication Title of Publication Publisher Details Published Date
Sreejith R MBA Research Article Social Media Data Analytics To Improve The Customer Services: The case of Fast Food Companies

International Journal of Recent Technologies & Engineering (IJRTE)

Sreejith R MBA Research Article Optimization of Store Layout using Market Basket Analysis

International Journal of Recent Technology and Engineering (IJRTE)

Sreejith R MBA Research Article Geographic Analytics and Visualization for Decision Making: An Application for Online Food Delivery Platform

International Journal of Recent Technology and Engineering (IJRTE)

Dr. Rakesh Krishnan MBA Journal Investment Importance Perception in Equity Shares Determining Investment Domain Knowledge

M Rakesh Krishnan (2015) published an article ': A Study of the Phenomenon on Individual Investors' in the IIMS Journal of Management Science, Vol 6, No. 3, Sep-Dec 2015 PP 267-277 ISSN - 0976-030X

Dr. Bejoy John Thomas MBA Journal A novel Two-way clustering based on multivariate Outlier Detection in the international Journal of Statistics and Economics

Bejoy John Thomas (2016) has published an article  A novel Two-way clustering based on multivariate Outlier Detection in the international Journal of Statistics and Economics ISSN : 0975-556X; 2016 Vol: 17, Iss 3

Dr. Minimol M. C MBA Journal Determinants of Investment Attitude',in the International Research Journal of Business and Management

Minimol MC (2016)   Published a paper 'Determinants of Investment Attitude',in the  International Research Journal of Business and Management, April 2016, ISSN: 2322 – 083X

Siby Jose MBA Journal Are Retrenchments in IT Sector Legal?

Siby Jose (2016) has published an article 'Are Retrenchments in IT Sector Legal?' in the Economic & Political Weekly , Nov 19, 2016, Vol LI No 47, ISSN (online)- 2349-8846

Dr. Smitha Siji MBA Book ‘Variance in Factors Influencing Buyer Behaviour Across Various Product Categories in FMCGs’

Indian Journal of Marketing.ISSN Number:0973 - 8703.http://indianjournalofmarketing.com/

Dr. Minimol M. C MBA Journal Impact of FDI on Indian Economy

Minimol M C (2017) has published an article Impact of FDI on Indian Economy – An Analytical Study (ISSN: 2319 – 7064) in the International Journal of Science and Research, Volume 6 issue 3, March 2017. Page No 1486-1491

Dr. Minimol M. C MBA Journal Spot and Future Price of Crude Oil

Minimol MC (2017) has published an article Spot and Future Price of Crude Oil: Evidences of Co-integrating Relationships in EPRA International Journal of Economic Growth and Environmental Issues  Vol 5, June 2017 (ISSN: 2321 – 6247) 
 

Dr. P. Balakrishnan Menon MBA Journal Impact of Social Media on Consumers

P. Balakrishnan Menon (2017) has published a paper 'Impact of Social Media on Consumers' Brand Trust and Brand Loyalty' in the indian Management Researcher ISSN 2349-2090 vol 4 No1 June 2017

Dr. P. Balakrishnan Menon MBA Journal A study on Consumer Behaviour of Passenger Car Segments through Logistic Regression Modelling

P. Balakrishnan Menon (2017) has published a paper 'A study on Consumer Behaviour of Passenger Car Segments through Logistic Regression Modelling' in Metamorphosis, A journal of Management Research IIM Lucknow Vol 16, No 1, June 2017, ISSN 0972-6225

Dr. Minimol M. C MBA Journal Effect of Dividend Policy on Share Holder's Walth

Minimol MC (2017) has published a paper 'Effect of Dividend Policy on Share Holder's Walth: A Study of IT and Banking Industry in India' in  Finance India (quarterly journal of Indian Institute of Finance) , Vol XXXI no.2 June 2017 ISSN 0970-3772, ABDC C

Dr. Minimol M. C MBA Journal Effect of international financial flows on indian stock market indices

Minimol M.C (2017) has published a paper ' Effect of international financial flows on indian stock market indices: a time series analyasis 'in Splint international journal of professionals ISSN 2349-6045 vol 4,issue 6 june 2017

Dr. Simon Jacob C MBA Journal Visualising Virtue of Visual Merchandising on Customers: A Study of Apparel Retails Industry

Simon Jacob C (2017) has published a paper 'Visualising Virtue of Visual Merchandising on Customers: A Study of Apparel Retails Industry' in the International Journal 'Indian Journal of Applied Research' Vol 7, Issue 9, Sep 2017 ISSN No: 2249-555X

Dr. Minimol M. C MBA Journal Linkage between entrepreneurial competency and social entrepreneurship

Minimol M.C (2017) has published a paper 'Linkage between entrepreneurial competency and social entrepreneurship:evidences from SMEs in Kerala' in Asian social science ISSN 1911-2017 vol 13, no.10, Sep 2017. pp.31, ABDC C, Schimago Q2(A)

Dr. Minimol M. C MBA Journal A Study on Indebtedness of Marine Women Fish Vendors With Special Reference to Thriruvananthapuram and Alappuzha Districts

Minimol MC ( 2017) has published a paper 'A Study on Indebtedness of Marine Women Fish Vendors With Special Reference to Thriruvananthapuram and Alappuzha Districts' in the International Journal of Engineering & Management Research Volume-7,Issue-6,November-December 2017 pp.152-157, ISSN(Online):2250-0758 ISSN(Print):2394-6962

Dr. Minimol M. C MBA Journal A Study on the Socio Economic Status of Marine Women Fish Vendors in Coastal Kerala

Minimol MC ( 2017) has published a paper 'A Study on the Socio Economic Status of Marine Women Fish Vendors in Coastal Kerala' in the International Journal of Engineering & Management Research Volume-7,Issue-6,November-December 2017 pp.174-181, ISSN(Online):2250-0758 ISSN(Print):2394-6962

Dr. Bejoy John Thomas MBA Journal Effect of patient centredness on health service experience : Mediation of patient satisfaction

Bejoy John Thomas ( 2017) has published a paper ' Effect of patient centredness on health service experience : Mediation of patient satisfaction' in British Journal of Healthcare Management 2017 | Vol. 23 | No. 12 | pp 591–600.

Dr. Minimol M. C MBA Journal Do Macroeconomic Indicators Stimulate FDI Inflows in India ?

Minimol MC ( 2017) has published a paper ' Do Macroeconomic Indicators Stimulate FDI Inflows in India ? ' in Theoretical Economics Letters, 2017,7, pp.2123-2133 published on Dec12,2017, Scientific Research Publishing http://www.scirp.org/journal/tel/, ABDC B

Dr. P. Balakrishnan Menon MBA Journal Influence of Customer Tech Savviness and Proneness to Social Media

P Balakrishnan Menon ( 2017) has published an article Influence of Customer Tech Savviness and Proneness to Social Media, Facilitating Online Purchase Intention, Supplemented Through Firms’ Content Generation in Facebook in Drishtikon: A Management Journal, Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune,  ISSN Number: 0975-7848, Vol: 8, Issue: 3, Dec 2017, UGC
Approved

Dr. P. Balakrishnan Menon MBA Journal Determining Factors of Brand Attitude Towards Private Label Fashion Wear

P Balakrishnan Menon ( 2017) has published an article Determining Factors of Brand Attitude Towards Private Label Fashion Wear in the Journal of Management Research Volume 17 Number 4, October-December 2017 ISSN-0972-5814 Online ISSN:0974-455X, UGC Approval Journal Listed in ICI, pp-232-243

Dr. P. Balakrishnan Menon MBA Journal Effect of Visual Merchandising

P Balakrishnan Menon ( 2017) has published an article Effect of Visual Merchandising, Customer Satisfaction and Customer Loyalty on Consumer Buying Behaviour of Marks & Spencer Retail Products in the Journal Indian Management Researcher Vol4, No2 July-Dec 2017, ISSN 2349-2090 Hyderabad Business School. UGC Approved Journal-43009. pp 1-18

Dr. Minimol M. C MBA Journal E-service Quality and Perceived Value as Predictors of Customer Loyalty towards Online Supermarkets

 Minimol MC(2018) has published an article E-service Quality and Perceived Value as Predictors of Customer Loyalty towards Online Supermarkets, in the journal Asian Social Science Vol. 14, No. 3, 2018,  (ISSN 1911-2017   E-ISSN 1911-2025), , https://doi.org/10.5539/ass.v14n3p71.Scimago Q2 (A) ABDC Category C (Field 1402)

Dr. Minimol M. C MBA Journal Relationship between Spot and Future Prices of Crude Oil

 Minimol MC(2018) has published an article Relationship between Spot and Future Prices of Crude Oil: A Cointegration Analysis in the journal Theoretical Economics Letters, Vol 8, February 2018 (ISSN : 2162-2078),  ABDC Category B https://doi.org/10.4236/tel.2018.83023.

Deepak Babu MBA Journal Pricing Strategies of Startup Companies

Deepak Babu(2018) has published an article Pricing Strategies of Startup Companies - An Exploratory Study in the  Indian Journal of Research in Management, Business and Social Sciences(IJRMBSS), 5(1), March 2018.Retrieved from http://www.ijrmbss.com/

Dr. Bejoy John Thomas MBA Journal Satisfied patients?A survy investigating eye care attendance in hospitals in South India

Bejoy John(2019) has published an article titled"Satisfied patients?A survy investigating eye care attendance in hospitals in South India" in the British journal of health care management. Feb 20,2019,vol 25 issue 2, ISSN(print):1358-0574, ISSN(Online):1759-7382, https:/doi.org/10.12968/bjhc.2019.25.2.92

Dr. Rakesh Krishnan MBA Journal Application of item response theory in measuring financial literacy

M Rakesh Krishnan (2018)has published an article titled"Application of item response theory in measuring financial literacy" in Asian Journal Of Multidimensional Research published by  TRANS Asian Research Journals.ISSN:2278-4853 Vol 7,Issue 9 September,2018

Dr. Minimol M. C MBA Journal Determinants of Investment Attitude:A Behavioural Finance Perspective

Minimol M C(2018)Published an article titled "Determinants of Investment Attitude:A Behavioural Finance Perspective" in the Indian journal of Economics.Vol: XCVIII
Issue: 390,pg-497-510,Publisher:University of allahabad,ABDC C

Dr. P. Balakrishnan Menon MBA Journal Structured Equation Modelling on Consumer Purchase Behaviour of Passenger Cars

P. Balakrishnan Menon (2018) has published an article titled  Structured Equation Modelling on Consumer Purchase Behaviour of Passenger Cars in the SAGE Publications https://doi.org/10.1177/0972262918767040 Published onJune,2018 - ISSN: 0972-2629 Online ISSN: 2249-5304 

Dr. P. Balakrishnan Menon MBA Journal The Influence  of e-ralationship quality & e-service quality on customer loyalty in the context of Flipkart Online Retailer Service

P. Balakrishnan Menon (2018) has published an article titled  "The Influence  of e-ralationship quality & e-service quality on customer loyalty in the context of Flipkart Online Retailer Service"in Journal of Customer Behaviour-Westburn Publishers LTD,Endorsed by Academy of Marketing.Volume 17,Issue 1-2 Spring-Summer 2018.ISN 1475-3928. ABDC C,SEP 2018

Dr. Smitha Siji MBA Journal Role of green Marketing Awareness on purchase Intention of Eco-Friendly Products

Smitha Siji(2018) Published an article titled "Role of green Marketing Awareness on purchase Intention of Eco-Friendly Products"  in the IPE Journal of Management.ISSN 2249 9040, Volume: 8 , No: 1 ,Jan -June2018

Dr. Susan Mathew MBA Journal Transliterated Advertisement and their effects on Ad liking

Susan Mathew (2018)Published an article titled "Transliterated Advertisement and their effects on Ad liking" in the American college journal of English Language And Litrature(ACJELL),ISSN:1725 2278 876X ,2018

Dr. Veeva Mathew MBA Journal Direct and indirect effect of brand experience on true brand loyalty

Veeva mathew (2018)has published an article "direct and indirect effect of brand experience on true brand loyalty :role of involvement in the journal Asia pacific journal of marketing and logistics,vol:30,no:3,2018 pp:725-748 doi.org/10.1108/APJML-08-2017-0189 scopus q2

Dr. Joji Alex.N MBA Journal Influence of Ambient Perfumes on Consumer Spending Behaviour

Joji Alex (2018), Influence of Ambient Perfumes on Consumer Spending Behaviour: A Study Among Apparel Shoppers in an Indian Setting, Indian Journal of Marketing, Vol 48.1, pp 61-74.

Dr. Joji Alex.N MBA Journal Influence of attitude on consumption of cosmetics by women consumers

Joji Alex (2017), Influence of attitude on consumption of cosmetics by women consumers, International Research Journal of Management and Commerce, Vol 4.11, pp 370-383 (ISSN-2348-9766).

Dr. Joji Alex.N MBA Journal Influence of lifestyle on consumption of cosmetics by women consumers

Joji Alex (2017), Influence of lifestyle on consumption of cosmetics by women consumers, EPRA international journal of Economic and Business Review, Vol 5.11, pp 40-45 (ISSN-2349-0187)

Dr. Joji Alex.N MBA Journal Attitude and purchase intention towards counterfeit products

Joji Alex (2016), Attitude and purchase intention towards counterfeit products: An enquiry among consumers in India, Vilakshan vol.12.2, September 2015

Dr. Joji Alex.N MBA Journal The Role of Consumer Knowledge Dimensions on Country of Origin Effects

Joji Alex (2015), The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India, Vol 19.1, pp 1-12, Vision: Journal of Business Perspective, Sage.

Sreejith R MBA Journal A Novel Tree Based Method for Data Hiding and Integrity in Medical Images

IEEE International Conference On Electrical, Instrumentation And Communication Engineering.ISSN number:978-1-5090-4996-7

https://ieeexplore.ieee.org/document/8191946

Dr. Imran Ahmed Khan MBA Journal Journal of Public Affairs

Impact of job location on relationship between job satisfaction and self‐esteem of employees: Evidence from the Indian BPOs. ISSN number:1472-3891.

https://onlinelibrary.wiley.com/doi/abs/10.1002/pa.2007

Dr. Anu Antony MBA Journal Journal of Public Affairs

Behavioral finance and portfolio management: Review of theory and literature.ISSN number:1472-3891.https://onlinelibrary.wiley.com/doi/abs/10.1002/pa.1996

Dr. Bejoy John Thomas MBA Journal International Journal of Management’

“Assessing and scheming the brand management curriculum of MBA program in Tiruchirappalli colleges, from the standpoint of brand managers’ proficient” in the

ISSN number:0976-6502.

https://www.academia.edu/19845137/ASSESSING_AND_SCHEMING_THE_BRAND_MANAGEMENT_CURRICULUM_OF_MBA_PROGRAMS_IN_TIRUCHIRAPPALLI_COLLEGES_FROM_THE_STANDPOINT_OF_BRAND_MANAGERS_PROFICIENT_NEEDS

Dr. Bejoy John Thomas MBA Journal Journal of Engineering Sciences

Clustering Automobile Companies using Employer Brand Attributes.ISSN number:0377-9254

Dr. Bejoy John Thomas MBA Journal A Journal of Composition Theory

A Study on Employer Brand Personality & Positioning of Leading Indian Companies in BPO/KPO and ITES Sectors.ISSN number:0731-6755

http://www.jctjournal.com/gallery/158-sep2019.pdf

Dr. Bejoy John Thomas MBA Journal THINK INDIA

The Strategic Urge - Employer Brand Positioning of Banking and Financial Services Industry.ISSN number:0971-1260

https://journals.eduindex.org/index.php/think-india/article/view/8430

Dr. Bejoy John Thomas MBA Journal Think India Journal

Branding in the Milleneum - Employer Brand vs Corporate Brand.ISSN number:0971-1260.https://journals.eduindex.org/index.php/think-india/article/view/8431

Dr. Minimol M. C MBA Journal Service quality in the healthcare sector: do human resource management practices matter?

British Journal of Health Care Management.ISSN Number:1358-0574(print); 1759-7382 (online)

https://www.magonlinelibrary.com/doi/abs/10.12968/bjhc.2019.0009

 

Dr. P. Balakrishnan Menon MBA Journal Determinants of Online Purchase Intention, towards Firm Generated Content in Facebook

 International Journal of Applied Marketing and Management.ISSN Number:2455-0132.http://www.publishingindia.com/ijamm/96/determinants-of-online-purchase-intention-towards-firm-generated-content-in-facebook/638/4507/

Dr. P. Balakrishnan Menon MBA Journal Determinant factors influencing customer usage intentions regarding online services in the road transportation industry

Journal of Customer Behaviour.ISSN Number:1477-6421 .https://www.ingentaconnect.com/content/westburn/jcb/2019/00000018/00000002/art00004

Dr. P. Balakrishnan Menon MBA Journal Personal Trust, Institution Trust and Consumerism Attitudes towards Mobile Marketing and Banking Services in India

Academy of Marketing Studies Journal.ISSN Number:1528-2678.https://www.abacademies.org/articles/personal-trust-institution-trust-and-consumerism-attitudes-towards-mobile-marketing-and-banking-services-in-india-8363.html

Dr. Simon Jacob C MBA Journal Service quality in the healthcare sector: do human resource management practices matter?

British Journal of Health Care Management.ISSN Number:1358-0574(print); 1759-7382 (online).https://www.magonlinelibrary.com/doi/abs/10.12968/bjhc.2019.0010

Deepak Babu MBA Journal Impact of job location on relationship between job satisfaction and self‐esteem of employees: Evidence from the Indian BPOs

Journal of Public Affairs.ISSN Number:1472-3891.https://onlinelibrary.wiley.com/doi/abs/10.1002/pa.2006

Harish B MBA Journal Authors Relationship Quality in the Hospitality Industry: Critical Review and Future Directions

Restaurant Business.ISSN Number:00978043.https://journals.eduindex.org/index.php/rb/issue/view/1276

Harish B MBA Journal How personal reciprocity influences future purchase intentions of consumer durables

IUP Journal of Brand Management.ISSN Number:0972-9097.https://www.iupindia.in/Brand_Management.asp

Dr.Rosemary Varghese MBA Journal 'The Impact of Introducing Spirituality in Business Education through Experiential Engagement'

Global Business Review.ISSN Number:0972-1509.https://journals.sagepub.com/doi/full/10.1177/0972150915610704

Dr.Roshna Varghese MBA Journal ‘Derivative Trading and Spot Market Volatility: Evidence from Indian Market'

International Journal of Innovation and Economic Development.ISSN Number:1849-7020.https://researchleap.com/derivative-trading-and-spot-market-volatility-evidence-from-indian-market/

Dr.Roshna Varghese MBA Journal ‘An Empirical Investigation into the Relationship of Crude Oil Price, Exchange Rate and BSE Sensex'

Bulletin of Business and Economics.ISSN Number:2409-9368.https://ideas.repec.org/a/rfh/bbejor/v4y2015i3p149-157.html

Dr.Roshna Varghese MBA Journal "The effectiveness of finacial inclusion with reference to banking practices"

 SS International journal of multidisciplinary research.ISSN Number:2395-7964.http://www.ssijmr.org/downloadpdf/91_2_5.pdf

Dr.Roshna Varghese MBA Journal A Study on the Role of Materialism and interpersonal Influence in Triggering Conspicuous Consumption among Emigrants from Kerala'

Rajagiri Management Journal .ISSN Number:0972-9968.http://journals.rajagiri.edu/index.php/rmj/article/view/27/20

Dr.Roshna Varghese MBA Journal "The effectiveness of financial inclusion with reference to banking practices"

journal- AE International Journal of Multidisciplinary Research.ISSN Number:2348-6724.http://aeijmr.com/wp-content/uploads/2018/02/The-Effectiveness-of-Financial-Inclusion-with-reference-to-Banking-Practices.pdf

Dr.Roshna Varghese MCA Journal "Factors influencing customer adoption of mobile banking services with special reference to ernakulam district"

IOSR Journal of Business and mangement.ISSN Number:ISSN:2278-487,p-ISSN:2319-7668.http://www.i-scholar.in/index.php/AMBER/article/view/166108

Dr.Roshna Varghese MBA Journal A study on consumer perception about Better-For-You Fruit based snacks in Kochi city

ABBS Management Business and Entrepreneurship Review. ISSN Number:0976-3341. http://www.i-scholar.in/index.php/AMBER/article/view/166108

Dr.Roshna Varghese MBA Journal "Consumer adoption of mobile banking in india.Examining the role of usefulness,ease of use,Perceived risk and trust

INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS.ISSN Number: E-ISSN 2348-1269, P- ISSN 2349-5138.http://ijrar.com/upload_issue/ijrar_issue_20542343.pdf