Department of Business Administration

Workshop & Conferences

Theme: Marketing in an economic downturn

After enjoying market success for a number of years, it’s easy to dismiss changes in the market, over-hire, and spend too much. In a slowing economy, overconfidence can lead a firm into all kinds of trouble, even disaster. The marketing strategy, should be adaptive, responsive and agile to the changed circumstances of downturn, but at the same time enable the firm to stay focused for the long term.

 Sub-themes

Contributions are invited in the following area but not limited to.

  • Insight driven Marketing
  • Digital Marketing
  • Social media Marketing
  • Mobile Marketing

 

Marketing in Recession

  • Client retention
  • Enhancing brand awareness and reputation
  • Managing an increasing sales cycles
  • E-commerce
  • Retailing
  • Branding
  • Causal Marketing
  • Ethical issues in Marketing

 

  • Developing measurable campaigns
  • Increasing direct marketing investments
  • No Cost, Low cost marketing

 

Pre-Conference workshop-Feb 07, 2020

One-Day Workshop on 'Philosophical Underpinning and Qualitative Research Methodology' is to provide participants with an essential knowledge and overall understanding about philosophical basis and qualitative approaches in social science research.


Conference Brochure: Click here to View/ Download

AICTE Sponsored One Week Short Term Training Programme On "Business Research and Data Analysis using SPSS and Structural Equation Modelling (SEM) using AMOS" on 25th - 30th November 2019 Organised by, Rajagiri School of Management, Rajagiri College of Social Sciences (Autonomous). Participation of short term training programme (STTP) will be considered for career advancement scheme.

Important Dates

  • Last Date for Registration: 16.11.2019
  • Intimation of Acceptance: 18.11.2019

Address for Communication

  • Rajagiri School of Management Rajagiri Valley, Kakkanad Kochi - 682 039
  • Phone: +91 484 - 2426554
  • Email: sttp@rajagiri.edu

 

 View Brochure

FOR REGISTRATION: https://forms.gle/CYBcgbjUoX4b5acP8