Admissions 2021

Department of Business Administration

Workshop & Conferences

Rajagiri College and Social Sciences and Rajagiri Business School invite papers for the National Conference on Insights in Marketing (NCIM 2021) to be held on 5th February 2021. The theme of the conference is “Marketing: Review and Future Directions. In the wake of the COVID-19 pandemic, this edition of the conference will be held virtually through webinars. Academicians, researchers, doctoral students, and practitioners are invited to submit full research papers in the area of broad areas of Marketing.

Publication Possibilities

  • Paper presented in the conference will be considered for publication in the following journals:
  • International Journal of Emerging Markets (ABDC -B: in consultation with the Senior Editor Prof. Aviral Kumar Tiwari and Editor-in-chief)
  • Journal of Public Affairs (ABDC-B, in consultation with the South-East-Asia Regional Editor-  Prof. Aviral Kumar Tiwari and Editors-in-Chief)
  • Chapter in Edited Volume Book with ISBN No.
  • Conference Proceedings

The conference organizing committee will send few of the selected papers for the fast-track review as suggested by the Editor, in consultation with the Editor-in-Chief of respective journals. Those papers must mention that paper was presented in the conference and has been revised based on the comments received from the reviewers during the conference. Also papers must adhere to the guidelines (including publication or submission fees as the case may be) of respective journals in which they will be selected for evaluation and may be eventual publication. Sending out for review means no Guarantee for publications.

Best Paper Award

International Journal of Emerging Markets will give the best paper award for the best research in the area of Emerging Markets that are selected by conference organizing committee, in consultation with Senior Editor and Editor in Chief of International Journal of Emerging Markets. However, getting best paper award gives no guarantee for publication in International Journal of Emerging Markets.


  • Please submit the papers to
  • The conference abstract submission deadline: 5 January 2021

Click Here to Download Brochure

Carving out a New Future: Resilience & Recovery    

The global business landscape has witnessed unprecedented changes, especially in the last couple of decades. There has been a gradual shift  of power towards emerging economies, with many of such economies exhibiting superior growth rates when compared to developed economies. Sustainability and green practices have become buzzwords for the business world, with industries taking a more serious note of the adverse effects of climate change. The world is also witnessing technological revolutions like never before, specifically with the advent of digital economy, and advancements made in fields like artificial intelligence, machine learning, robotics, block chains, etc. Further, the recent pandemic has also added to the woes of the business community. All of this makes it even more vital for organizations to be agile as well as resilient. It also has several implications for firms, which spans across the strategies & business models they adopt, their operations, culture & mindset and governance & leadership to name a few. The conference strives to explore these issues and the ways and means by which organizations tackle them.

Click here to Download Brochure

About the Conference

The 1st Rajagiri Management Conference (RMC), to be organized jointly by Rajagiri Business School, Rajagiri College of Social Sciences Kochi, India and Victoria University of Wellington, New Zealand. RMC will provide an opportunity to academicians, doctoral students, and practitioners to share and exchange ideas in the area of management. Given the new normal, the participants will have the opportunity to present their paper either virtually or in-person as per their convenience. 

Opportunity to publish in reputed journals
The Rajagiri Management Conference provides you with an opportunity to publish your papers in the special/regular issue of the following journals. Refer to each journal’s homepage for more details.
1. Journal of Strategic Marketing (ABDC-A)
2. Journal of Risk and Financial Management (ABDC-B, In consultation with the special issue Editor)
3. Journal of Public Affairs (ABDC-B, In consultation with the SE Asia Regional Editor)
4. International Journal of Emerging Markets (ABDC-B, In consultation with the senior editor Prof. Aviral Kumar Tiwari and Editor-in-chief)
5. Arthaniti: Journal of Economic Theory and Practice (UGC care list, In consultation with the associate editor Prof. Aviral Kumar Tiwari and Editor-in-chief)
6. (ABDC-C, In consultation with the editorial member Prof. Aviral Kumar Tiwari and Editor-in-chief)


Register now


For More Details:

Theme: Marketing in an economic downturn

After enjoying market success for a number of years, it’s easy to dismiss changes in the market, over-hire, and spend too much. In a slowing economy, overconfidence can lead a firm into all kinds of trouble, even disaster. The marketing strategy, should be adaptive, responsive and agile to the changed circumstances of downturn, but at the same time enable the firm to stay focused for the long term.


Contributions are invited in the following area but not limited to.

  • Insight driven Marketing
  • Digital Marketing
  • Social media Marketing
  • Mobile Marketing


Marketing in Recession

  • Client retention
  • Enhancing brand awareness and reputation
  • Managing an increasing sales cycles
  • E-commerce
  • Retailing
  • Branding
  • Causal Marketing
  • Ethical issues in Marketing


  • Developing measurable campaigns
  • Increasing direct marketing investments
  • No Cost, Low cost marketing


Pre-Conference workshop-Feb 07, 2020

One-Day Workshop on 'Philosophical Underpinning and Qualitative Research Methodology' is to provide participants with an essential knowledge and overall understanding about philosophical basis and qualitative approaches in social science research.

Conference Brochure: Click here to View/ Download

AICTE Sponsored One Week Short Term Training Programme On "Business Research and Data Analysis using SPSS and Structural Equation Modelling (SEM) using AMOS" on 25th - 30th November 2019 Organised by, Rajagiri School of Management, Rajagiri College of Social Sciences (Autonomous). Participation of short term training programme (STTP) will be considered for career advancement scheme.

Important Dates

  • Last Date for Registration: 16.11.2019
  • Intimation of Acceptance: 18.11.2019

Address for Communication

  • Rajagiri School of Management Rajagiri Valley, Kakkanad Kochi - 682 039
  • Phone: +91 484 - 2426554
  • Email:


 View Brochure