Admissions 2020

Department of Business Administration

Dr. Padmanabhan N S

Designation : Assistant Professor

Qualification : Ph.D

Email-ID : padmanabhan@rajagiri.edu

Padmanabhan has an experience of more than 15 years in academics. His area of interest includes Marketing, Advertising, Brand Management and Consumer Behaviour. He handles a Facebook page “Marketing Brains” and authors a blog in marketing - Marketing Brains (www.marketingg-brains.blogspot.in). He did his MBA in Marketing and Finance and also possess MPhil in Management and MSc. In Applied Psychology. He obtained his PhD in Management from Pondicherry University, Karaikkal Campus.  He also had an entrepreneurial stint for around 6 years running his own logistics firm. 

  • PhD (management), Pondicherry University, 2017
  • MSc.(Applied Psychology), Bharathiar University, 2015
  • M.Phil.(Management), Madurai Kamaraj University, 2010
  • MBA, Bharthiar University, 2001
  • Faculty of Management,  Nirmala College of IT, Chalakudi , 2001 – 2003
  • Guest lecturer, Shri Achutha Menon Memorial Govt. College, Thrissur, 2003 – 04
  • Assistant Professor, Westfort Higher Education Trust, Thrissur, 2004 – 12
  • Assistant Professor, Sree Narayana Guru Institute of Science & Technology, 2012 –2016
  • Assistant Professor, Rajagiri School of Management, May 2016 – till date

Entrepreneurial Experience

  • Ventured into logistics business in 2001 and continued for six years. Business was closed in 2007 due to domestic reasons
  • Brand Management
  • Advertising
  • Consumer Behaviour
  • A research on the  managerial aspects of the event “Thrissur Pooram 2010
  •  Market Potential Analysis for Ayurveda Treatment in Kadavanthara, Ernakulam for Indo Cosmo Systems Pvt. Ltd., January 2017.
  • A case titled “ Do or Die: The Dilemma of AALAYA Logistics” has been published in  “PERSPECTIVA – A Case Research Journal” of Symbiosis Institute of Business Management, Bengaluru (Volume II Number II | ISSN: 2394-9961)
  • A case titled “Do Advertising Dictate Culture – A Case on Indian Advertisements”  has been published in ET Cases(ISBN:97881931991 – 4 - 1). The case is also available online in ET Cases Portal and Case Centre, U.K
  • Book Review – “Nawabs, Nudes, Noodles – India Through Fifity Years of Advertising”, Ambi Paramasewaran S in Rajagiri Management Journal(ISSN 0972 – 9968) indexed in EBSCO
  • Published an article in International Journal of Engineering and Management Research (ISSN: 2394 – 6962 Vol.5 (2), April 2015) on topic “A Study on Difference in Customer Attitude towards Mobile Advertising across Gender”.
  • Published an article in IFRSA Business Review (ISSN: 2249 – 8168 Vol.5 (1), March 2015) on topic “Customer Attitude towards Mobile Advertising – A Cross Sectional Analysis”.
  • Published an article in Asian Journal of Multidimensional Research (ISSN: 2278-4853 Vol. 4(2), Feb. 2015) on topic “Customer Attitude towards Mobile Advertising – An Empirical Study”.
  • Published an article in Asian Pacific Journal of Marketing and Management Review (2319-2836 Vol.3 (4), APRIL (2014)) on topic “Consumer Mobile Behaviour and Mobile Advertising – A Scenario of BRIC Countries”.
  • Published an article in DeeCee School Journal(Peer Refereed Research Journal: ISSN 0972 – 9003) on topic “The influence of Entertainment and Informativeness on Customer Attitude towards Mobile Advertising – An Empirical Study”(September 2012)
  • Published an article in Journal of Management and Science(ISSN 2249- 1260) on topic” A Study on Attitude of Customers in Thrissur towards Green Products”
  • Published an article in Peer Refereed Research Journal “Management Innovator”(ISSN 0974 – 6749) of Institute of Management in Kerala(IMK), University of Kerala on topic ”Service Quality – A Marketer Can Never Risk on…”(January – June 2010)
  • Published an article in the Working Paper Series published by Institute of Management & Technology – Thrissur on topic” A study on Customers’ Satisfaction towards Mobile Handsets”.
  • Presented a case study titled “Do Advertising Dictate Culture – A Case on Indian Advertisements” in the Global Case Conference 2016 by IIM – Raipur held on 5 – 6, February 2016.
  • Presented a paper on topic “Business in IoT Era – Opportunities & Challenges” in the National Seminar on “New Age Solutions for Managing New Challenges” organized by Berchman’s Institute of Management, Changanacherry on 15th and 16th January, 2015.
  • Presented a paper on topic” Jugaad – A Tool for Sustainable Business” in the National Seminar on “ Business Strategies for Sustainable Business” organized by IMT – Thrissur on 19th October 2013.
  • Presented a paper on ”Mobile Advertising – A Scenario of BRIC Countries” in the National Seminar on “ Emerging Dimensions in Marketing” organized by Saintgits Institute of Management, Kottayam on 22nd and 23rd November 2012.
  • Presented a paper on “Ancient Indian Wisdom and Management” in the National Seminar on “Strategic Restructuring of Management Education” organized by Department of Management Studies, Sree Narayana Guru Institute of Science & Technology, N. Paravur on 16th and 17th November 2012.
  • Presented a paper on “Social Media in Marketing – Issues & Challenges” in the National Seminar on “Emerging International Business Order” organized by School of Management Studies, Cochin University of Science & Technology, Kochi on 30th and 31st March, 2012.
  • Presented a paper on “Customer Attitude toward ATM in Ernakulam” in the UGC Sponsored National Seminar on “Emerging Trends in Banking and Finance” organized by Post Graduate Department of Commerce, Mar Athanasius College, Kothamangalam, Ernakulam, Kerala on 14th and 15th March, 2012.
  • Presented a paper on “Attitude of Customers in Thrissur towards Green Marketing” in the International Conference on “Management Next – New Paradigms and Innovations” organized by Berchmans Institute of Management Studies, Changanassery, Kerala on 13th and 14th January, 2012.
  • Presented a paper on “Advertising Insurance Products – A Celebrity Way” in the National Conference on “Emerging Paradigms in Insurance Industry” organized by Department of Management Studies, Pondicherry University, Karaikal Campus on 26th March, 2011.
  • Presented a paper on “Service Quality – A tool of value Based Marketing” in the National Seminar on “Value Based Management Practices” organized by the Department of Management Studies, Managalam College of Engineering, Ettumanoor, Kottayam on 4th December, 2009.
  • Presented a paper in the National Seminar on “ Higher Education in Kerala – Reform Initiatives” organized by Kerala Academy of Social Sciences, Thiruvananthapuram on 23rd October, 2008.
  • Presented a paper in the seminar on “Management Challenges in the New Millennium” organized by RVS Institute of Management Studies & Research, Coimbatore on 2nd and 3rd March 2000
  • Attended one day Workshop on “Assurance of Learning” by Dr. Arun Pereira on 15th February 2020
  • Attended Faculty Development Programme on “Teaching with Board Games” conducted by Rajagiri Center for Business Studies, Cochin on 28th  March,2018
  • Attended one day workshop on “Academic Writing” conducted by Rajagiri Center for Business Studies, Cochin on 2nd February,2018
  • Attended “Teaching with Simulations Workshop” conducted by Rajagiri Center for Business Studies, Cochin with content support by Harvard Business Publishing on 2nd and 3rd January,2018
  • Attended one day National Workshop on “Qualitative Research Methods” by Dr. Aby Abraham conducted by Rajagiri Center for Business Studies, Cochin on 15th October, 2016.
  • Attended Faculty Development Programme on “Teaching Methods to Strengthen Decision Making Skills” conducted by Rajneesh Namboodiri(IIM Indore) on 20th September,2016
  • Attended Faculty Development Programme on “Case Method in Management Education” by Dr. Simon George, TAPMI conducted by Rajagiri Center for Business Studies, Cochin on 20th August,2016
  • Attended Faculty Development Programme on “Advanced Analytics in Management” conducted by Bhavans Royal Institute of Management, Cochin on 16th February,2016
  • Attended Faculty Development Programme on “Innovative Approaches in Management Teaching” at IIM – K from September 15 – 19, 2014
  • Attended Faculty Development Programme on “Excellence in Management Teaching – Innovative Approaches” conducted by Department of Commerce and Management Studies, University of Calicut on 31st January & 1st February,2008
  • Attended Faculty Development Programme on Management Games as teaching methodology conducted by Institute of Management in Kerala (IMK), University of Kerala on 20th September, 2007.
  • Attended Training Programme on “ Statistical Package in Social Sciences” organized by Centre for Doctoral Research, Rajagiri College of Social Sciences, Kalamassery, Kochi from 9th January to 12th January, 2007.
  • Resource Person for  MDP “ Management Retreat 2018” organized by Rajagiri Business School, Cochin from 8th to 12th  April,2019
  • Session Chair in the one day National Conference on Insights in Marketing with the theme “Marketing in the 21st Century: Contributing towards a Better World” held at Rajagiri Business School, 2nd February 2019.
  • Resource Person for  MDP “ Management Retreat 2018” organized by Rajagiri Center for Business Studies, Cochin from 21st to 25th  May,2018
  • Resource Person for Faculty Development Programme “ Leapfrog the Innovation” organized by Rajagiri Center for Business Studies, Cochin on 28th  to 30th  May,2018
  • Resource Person for Faculty Development Programme “ Leapfrog the Innovation” organized by Rajagiri Center for Business Studies, Cochin on 5th  to 7th  May,2018
  • Resource Person for “ Teaching with Simulation Workshop” organized by Rajagiri Center for Business Studies, Cochin with content support by Harvard Business Publishing on 23rd  and 24th  June,2018
  • Resource Person for “ Teaching with Simulation Workshop” organized by Rajagiri Center for Business Studies, Cochin with content support by Harvard Business Publishing on 27th  and 28th  February,2018
  • Session Chair for International Seminar/Webinar on “Emerging Business Models – Drives and Challenges” organized by Faculty of Management Studies - SNGIST, Cochin on 14th December, 2017
  • Resource Person for “Indo – Swedish Exchange Project from 21st to 29th October, 2017
  • AICTE - SWAYAM ARPIT Online Course Certification on “Pedagogical Innovations And Research Methodology”, Career Advancement Scheme(CAS) promotion by Guru Jambeshwar university of Science & Technology Hisar, Haryana
  • Cesim certified Trainer(Simulation Trainer)
  • Course on “Channel Management and Retailing” authorized by IE Business School and offered through Coursera
  • Course on “Consumer Analytics” authorized by University of Pennsylvania and offered through Coursera
  • Course on “Understanding Research Methods” authorized by University of London and SOAS University of London and offered through Coursera
  • Course on " An Introduction to Consumer Neuroscience & Neuromarketing" authorized by Copenhagen Business School and offered through Coursera
  • Course on “Competitive Strategy” offered by Ludwig-Maximilians-Universität München (LMU) through Coursera
  • Certificate Course on “Brand Positioning in Marketing” of RVS Institute of Management Studies and Research, Coimbatore
  • Certificate Course on “Modern Banking Systems & Insurance Principles ” of RVS Institute of Management Studies and Research, Coimbatore
  • Criterion III Champion for NAAC 4th Cycle of RCSS
  • Member – Assurance of Learning Team
  • NBA Coordinator