Designation : Associate Professor
Qualification : FPM
Email-ID : email@example.com
Aby entered academics with 23 years of professional experience, starting as an engineer on the shop floor to Area Manager to Regional Contracts Manager to Heading Country Operations, with various International firms; like Lloyd’s Register, ABS Group, Bureau Veritas, Velosi etc. This enabled him to have a broad view of real life business scenarios that is useful in understanding ground realities. He taught as an adjunct faculty at Business Administration Department of Dubai University College, ICFAI, Dubai campus, AIT, Dubai and as TA at XLRI. Aby left industry to purse doctoral research at XLRI and submitted his thesis. He looks for ‘meanings of possessions’, leading to the process of meaning making. Thus, his area of interest covers semiotics to social anthropology in consumer behavior side of marketing. The cultural changes due to social class change, impact of technology, and media, do change consumer’s taste, and the resultant possessions and meanings derived; thus making it imperative to understand the process and direction. Country of Origin effects and entry strategies to culturally diverse markets are also of interest.