Nayana Priestley B.Com CA
Hi, I’m Nayana Priestley from the BCom CA batch. As part of my MDC, I chose the Branding and Communication course, which provided invaluable insights beyond my regular coursework Before enrolling, I had a basic understanding of branding but struggled to apply these concepts in real-world scenarios, particularly when integrating communication strategies effectively. This course connected everything for me, covering topics like brand strategy, consumer behavior, and the importance of storytelling. The multi-disciplinary approach was exactly what I needed, as it included design, digital marketing, research, and communication tactics relevant to today’s business landscape. After completing the course, I now have a clearer understanding of how to create and manage brands. I feel confident in building cohesive brand strategies and effectively communicating with my target audience. These skills have significantly boosted my confidence as I look toward my future career. I highly recommend this course to anyone, especially fellow business students. It provides practical, hands-on knowledge that complements our BCom studies and truly prepares us for the industry. Thank you to Rajagiri College of Social Sciences and Rajagiri Centre for Professional Studies for this incredible opportunity!