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Department of Commerce

Ebina Justin M A

Designation : Assistant Professor

Qualification : Ph.D

Email-ID :

Dr. Ebina Justin holds a Ph.D. from the School of Management Studies at CUSAT. With a strong academic foundation, she has made contributions to the scholarly community through the publication of articles in Scopus Q1 and ABDC – A & B rated journals. She also serves as a reviewer for Scopus Q1, ABDC indexed Journals and the Academy of Management conference 2024, showcasing her commitment to maintaining high standards in academic publications. Beyond her research, Dr. Ebina has actively engaged in knowledge dissemination and skill development. She presented a paper on workplace gamification at IIT Madras. Additionally, she has been acting as a resource person in workshops and sessions on gamification at institutions such as The National University of Advanced Legal Studies, CMS College, and Kochi Business School. With a year of teaching experience at Rajagiri College of Management and Applied Science (RCMAS), she has honed her skills in delivering engaging and informative lectures. Dr. Ebina's research areas include Human-Computer Interaction (HCI), Gamification, and Organizational Psychology.

  • Ph.D from CUSAT, Ernakulam - 2024
  • M.Com (Finance) from St Alberts College, Ernakulam - 2016
  • B. Com St Alberts College, Ernakulam - 2014
  • UGC NET in Commerce – 2015
  • SET
  • Guest Lecturer at Centre for Budget Studies, CUSAT (January - April 2023)
  • Assistant Professor at Rajagiri College Of Management and Applied Science ( Nov 2016 to Sept 2017)
  • Gamification
  • Human-Computer Interaction (HCI) 
  • Organizational Psychology
  • Financial Accounting
  • Cost Accounting
  • Ebina Justin M A & Manu Melwin Joy (2024). Gamification, intrinsic motivation, and task performance of employees: the moderating role of goal difficulty, Behaviour & Information Technology, DOI: 10.1080/0144929X.2023.2297280 (ABDC A, Scopus Q1)
  • MA, E. J., & Joy, M. M. (2022). Exploring Intrinsic Motivating Factors in Gamified Context: A Mixed Method Study. International Journal of Human–Computer Interaction, 1-17. (ABDC - B , SCOPUS - Q1) 
  • Justin M.A., E. and Joy, M.M. (2022), "Managing the most important asset: a twenty year review on  the performance management literature", Journal of Management History, Vol. ahead-of-print No.  ahead-of-print. (ABDC - B, SCOPUS- Q1) 
  • Justin, E., & Joy, M. M. (2022). Application of Gamification in a Marketing Context: The Psychological  Perspectives. In Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations (pp.  121-136). IGI Global. (Book Chapter) 
  • Justin, E., & Joy, M. M. (2019). A Literature Review on the Role of Gamification in Customer  Engagement: Specific Study on E-Payment Applications, Think India Journal, 22 (10), 4113-4119 ( UGC  - CARE )
  • Presented paper titled ‘“Investigating Key Factors Shaping Workplace Gamification: A Systematic Literature Review”  at International Conference on Management Research 2023 organized by IIT Madras November 2023.
  • Presented a paper titled ‘A Study on the Application of Gamification in Online Banking’ at the  International Virtual Conference on the theme "Business Ethics During Challenging Times" Organized  by Adi Shankara Business School, Kalady in February 2022.
  • Presented a paper titled ‘Emerging trends in banking sector’ at Albertian Knowledge Summit: An  International Conference on Multidisciplinary Research’ organized by St.Alberts College, Ernakulam in  January 2019.
  • Presented a paper titled ‘A Study on Gamification Techniques Adopted by Financial Institutions’ at  ‘International Conference on Challenges of Digital Business in the New Millennium’ organized by MBA  International Finance Studies, Dr. John Mathai Center, Thrissur in November 2018.
  • Presented a paper titled ‘Emerging trends in corporate sector’ in ‘International Seminar on Emerging  Trends in Indian Banking Sector organized St.Xaviers College, Aluva in July 2017.
  • Attended master class session on Qualitative Research & Experimental Design organised by IIT Madras.
  • Attended workshop on ‘Quantitative methods for data analysis’ organized by Teaching&  learning Centre, Ramanujan college, University of Delhi, Sponsored by Ministry of Human  Resource Development (12.08.2020 - 25.08.2020). Obtained grade A. 
  • Attended workshop on ‘Data analysis using SPSS’ organized by DDU, KAUSHAL KENDRA, CUSAT  (03.11.2020 - 05.11.2020) 
  • Participated Management Development Program on ‘HR Analytics’ organized by School of Management Studies, CUSAT in February 2019. 
  • Participated in ‘Workshop on Management Development Programs on Gamification in  Learning and Development organized by School Of Management Studies, CUSAT, on May,2018. 
  • Completed Data Analysis with R programming on Coursera by Google Career Certificates. 
  • Completed Fundamentals of peer review Course by Elsevier Researcher Academy.