Bachelor of Business Administration with Business Analytics(HR & Marketing).

About the Programme:

The Bachelor of Business Administration program focuses on nurturing competent administrators, decision-makers, and entrepreneurs. The programme offers an optimal mix of all the functional elements of Business Studies that will provide the learners with the foundational knowledge on different aspects of the administration of a business with special focus on inter-disciplinary learning, industry exposures, business and personal skill development activities, research workshops, entrepreneurial pieces of training which will expose the students to the problems and opportunities in the real business world. Business Analytics is offered as value-added with the BBA programme which intends to equip the students with the employability skill as required by the Industry.

Duration :

The programme duration is three years with six semesters.

Value Added: Business Analytics

Business Analytics is “the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques, and the communication of these results to customers, business partners, and college executives.”When companies analyze Big Data, they use Business Analytics to get the insights required for making better business decisions and strategic moves. Companies use Business Analytics (BA) to make data-driven decisions. Business analytics has a wide range of applications from customer relationship management, financial management, and marketing, supply-chain management, human resource management, pricing, and even in sports through team game strategies.

Business Analytics at Rajagiri:

At RCSS, students can develop their business analytical skills along with their BBA programme which enables them to be industry-ready or entrepreneurial. BA course is offered by the highly skilled and industrial experts, imparting their experience and knowledge to the students through live projects and case studies.  Along with Business Analytics, students will gain a certificate in Microsoft Excel and Digital Marketing. With seventy percent of openings in the analytics area, BBA with Business Analytics makes the student industry-ready.

CIMA- CIMA-UK Financial Leadership Programme is also offered as an add on course with the BBA programme. It is a three level programme where students’ progress from the Operational Level to the Management Level and finally to the Strategic Level.

 The Operational Level focuses on the short term and the implementation of decisions. Students will be able to work with others in the organization and use appropriate data and technology to translate medium-term decisions into short-term actionable plans.

 The Management Level focuses on translating long-term decisions into medium-term plans. Candidates will be able to use data and relevant technology to manage organizational and individual performance, allocate resources to implement decisions; monitor and report implementation of decisions; as well as prepare and interpret financial statements to show performance.

 The Strategic Level focuses on long-term strategic decision-making. Candidates will be able to support organizational leaders to craft strategy; evaluate and manage risks that might prevent organizations from successfully implementing strategy; value organizations; and source financial resources required to implement the strategy.

 After completing the CIMA exams and post this with a work experience of 3 years they qualify to apply for 2 globally recognized designations- 

1. CGMA( Chartered Global Management Accountant) and

      2.  ACMA ( Associate Chartered Management Accountant

Action Plan: